How a Company Becomes a Thought Leader

The co-founder of Musicbed shares how his company became more than just a place for music licensing.

learn more about Jason Feifer

By Jason Feifer • Apr 4, 2018 Originally published Mar 3, 2018

Musicbed

This is an episode of our podcast, Problem Solvers. Each week, an entrepreneur reveals how they overcame an unexpected problem in their business -- and were happier and more successful as a result. The show is hosted by Entrepreneur's editor in chief, Jason Feifer. Listen below, or subscribe on iTunes, Google Play, Stitcher, or wherever you get your podcasts.

When Daniel McCarthy cofounded the music-licensing company Musicbed, he had a big idea: "I don't want customers to just think about Musicbed when they think about music licensing. I want them to think about Musicbed when they're trying to get inspired." Accomplishing that would require a lot of experimentation, spending money with no sure ROI, and launching (and closing) a magazine.

In this episode, we map how Musicbed became more than just the sum of its product.

Related: How Do You Find Your First Customers?

Thanks to our sponsor:

Small business never stops moving, so Dell's US-based Small Business Advisors are trained to keep up. Just call 877-BUY-DELL to get connected. You'll get tailored solutions you can trust, from an advisor who knows your business -- like which Dell PCs with Intel® CoreTM processors are right for you. That way, you can focus on your business and leave the tech questions to Dell.

Jason Feifer

Entrepreneur Staff

Editor in Chief

Jason Feifer is the editor in chief of Entrepreneur magazine and host of the podcast Problem Solvers, which is about entrepreneurs solving unexpected problems in their business. Outside of Entrepreneur, he is the author of the book Build For Tomorrow, which is an action plan for embracing change and adapting fast, as the host of the podcast Build For Tomorrow (yes, same name as the book), which is about the smartest solutions to our most misunderstood problems. He writes a newsletter about how to find opportunity in change.

Related Topics

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change
Money & Finance

Americans Are Underprepared for Retirement. Here's How Small Businesses Can Help Close the Savings Gap.

Half of the American workforce doesn't have access to an employer-sponsored retirement program, yet we are 15 times more likely to save for retirement if we can do so at work — and small businesses can help. Here's how.

Devices

Never Worry About a Low Battery with This Wireless Charger, Now $80 Off

Save 66% on this wireless iPhone charger that quickly powers up your phone.

Career

60 Second Business Tips: 3 Ways to Boost Confidence

Business development consultant Terry Rice on silencing self-doubt.