How Just's Co-Founder Got More Than $200 Million From Investors (Podcast) Josh Tetrick shares how his company has found success around its goal of reducing eggs from the food system.
By Stephen J. Bronner Edited by Dan Bova
Josh Tetrick co-founded Just in 2011 with the goal of eliminating eggs from the food system. The company's first products were plant-based mayonnaise and salad dressings, and it recently introduced an egg replacement made of beans. Just is also working on lab-made chicken meat, meaning no animals had to be killed in the process. The company has raised more than $200 million over the past eight years, and executives are reportedly considering an IPO.
Related: Plant-Based Egg From Just to Soon Be Available Nationwide in Whole Foods
In this interview, Tetrick discusses why mission is so important for startup success -- and how he convinced investors to open their checkbooks for his company.
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