This is a subscriber-only article. Join Entrepreneur+ today for access

Learn More

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

How This Recruiting Company Is Putting the 'Human' Back Into Human Resources Companies have a hard time recruiting and retaining the elusive millennial employee. The Muse CEO Kathryn Minshew has a solution: Tell them everything.

By Nancy Miller

This story appears in the September 2017 issue of Entrepreneur. Subscribe »

Ina Maria

In 2009, Kathryn Minshew was sure of one thing. She did not want to work as a consultant at McKinsey anymore. But the next step was less certain. After typing "business strategy director" into a major job-hunting search engine, she stared in disbelief at more than 5,000 returns.

Related: Young Talent Demands These 6 Things for Their Loyalty

Worse, each listing was woefully incomplete. Not one job listing even hinted at what it would actually be like to work at a company on a day-to-day basis. Minshew, who was 23 at the time, knew this was no way to attract young talent. How was a millennial, still new to the job market, supposed to know the magic search terms to surface her dream job? "There wasn't a product solving the most persistent pain points for people who either weren't sure what they wanted to do or who cared about culture," Minshew says. "None of that was addressed."

The rest of this article is locked.

Join Entrepreneur+ today for access.

Subscribe Now

Already have an account? Sign In