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Making Online Forms User-Friendly

Your web forms could be scaring away potential customers.

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This story appears in the September 2006 issue of Entrepreneur. Subscribe »

You've worked hard to lead prospects to your website. But you're not done yet. Test-drive your online forms--they could be blocking the business opportunities your marketing campaigns are bringing in.

An online form allows prospects to take a variety of actions: contact you, subscribe to your e-zine, request information and, of course, order something. A form is a communication tool for them and a marketing tool for you. You need an online form to collect contact information and to get permission to communicate with prospects. Otherwise, once they leave your site, they could be gone forever.

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