Marketing Strategies Often Erode Community Trust. Here Are 3 Keys to Avoiding Common Missteps. As authenticity wanes, so goes the evolution of communication channels from advertising to influencers. Let's hold the community sacred.

In 1960 you might have seen a clever, Mad Men-style advertisement in the newspaper and believed it. Some doctors said smoking was healthy, some dentists said Coca-Cola was great for children. Fact-checking was difficult and salesmanship was strong.

Years later, you found out they had lied to you. Smoking caused cancer. Sugar gave you cavities. The age of advertising was dead. Ads would still be used, but trust was damaged. The abuse was now visible.