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Masked Santa Emerges as a Holiday Hit for These Brands There is no doubt that 2020 has been a tough year, but many small retailers are finding ways to acknowledge the situation with masked Santa holiday ornaments and memorabilia.

By Brian Hart Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

The Brooklyn Vibe | Amazon

It's no secret that 2020 has been a strange year. If you're like many companies, you had to constantly pivot and evolve to keep up with changing rules and regulations as well as consumer behaviors. The uncertainty has not been easy for anyone, but there are many small businesses that have found ways to adapt and delight customers even through these trying and unprecidented times.

Related: Great Apps to Support Independent Sellers This Holiday

As the holidays approach, a new phase of the COVID-19 pandemic is beginning. Companies and brands of all sizes are figuring out how to cater to holiday shopping needs while following strict public health guidelines to help people shop safely. Some are also using the opportunity to reimagine our favorite holiday characters and traditions. For dozens of brands worldwide, "masked Santa" has become an unexpected and delightful holiday hit.

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