Media Mash-up Merging social networks with e-mail marketing can maximize your exposure.

When Ashley Beckman and Minka Robinson Stevens, owners of Los Angeles herbal skin-care products company Golden Path Alchemy, put the word out about a new product, they make sure everyone gets the news.

"Once a month, we highlight a special product, and we put the content on all of our tools," Beckman says. The click-through rate on e-mail marketing has gone up 6 percent since they integrated media, she says.

Integration of social networks and e-mail marketing is essential, says Kristin Seigworth with SolutionIQ, a marketing and social media consultancy in Davie, Fla. She suggests these methods: