Phone Low on Battery? At SXSW, You Can Have a Dog Bring You a Charger.

Mophie, the mobile battery-case company, wants to rescue your battery while raising awareness about animal adoption.

learn more about Nina Zipkin

By Nina Zipkin

Even if you're only an occasional tech conference attendee, the scene is a familiar one: The tired yet somehow still over-caffeinated masses scrambling around in between sessions in search of somewhere, anywhere, to charge their drained smartphones.

At this year's SXSW festival in Austin, there's a new charging solution at work. Mophie, the popular Tustin, Calif.-based mobile battery-case maker, has partnered up with the nonprofit Saint Bernard Rescue Foundation to aid battery-sapped conference-goers by dispatching dogs (and human handlers) equipped with phone chargers.

Related: For SXSW, Courtyard By Marriott Creates Mini Guestrooms With Millennials in Mind

That's right: the burly, sweet-faced Saint Bernards that you'd normally associate with brave rescues on chilly and remote mountain tops will be bopping around the conference grounds, ready to charge your phone at a moment's notice – while simultaneously raising awareness about animal adoption.

The #mophieRescue lodge will set up shop near the Austin Convention Center, at the corner of 5th and Trinity Street. Naturally, the company's home base will be outfitted to feel like a lodge in the Swiss Alps – that is, if that lodge was offering free alcohol, demos and a pop-up store with all manner of battery-life saving products.

Related: Headed to SXSW? Here Are Some Crazy Facts About the Conference. (Infographic)

So how does it work? With your phone's last gasp, tweet out a screenshot of your depleted battery and current location to @mophie with the hashtag #mophieRescue, and you'll receive a link to a Glympse map to show the dogs and their handlers and mophie swag, en route to you.

In a release from mophie, vice president of marketing Ross Howe said, "This year, we tossed in a new element and partnered with the National St. Bernard Foundation for some added assistance to our rescue efforts, while also making the adoption of these lovable dogs easy. The idea is; mophie and the St. Bernards save the people of SXSW. The people of SXSW save the St. Bernards."

Related: 5 High-Powered Animal Celebrities Who Earn More Than You Do

While their hearts seem to be in the right place, and the partnership will no doubt lead to some adorable photo ops, it will be interesting to see just how much of an impact face time with the SXSW crowd will have on adoptions for these guys.

Mophie did not immediately respond to a request for comment.

Related: 10 Up-And-Coming Startups You Need to Know About

Nina Zipkin

Entrepreneur Staff

Staff Writer. Covers leadership, media, technology and culture.

Nina Zipkin is a staff writer at She frequently covers leadership, media, tech, startups, culture and workplace trends.

Related Topics

Editor's Pick

Everyone Wants to Get Close to Their Favorite Artist. Here's the Technology Making It a Reality — But Better.
The Highest-Paid, Highest-Profile People in Every Field Know This Communication Strategy
After Early Rejection From Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here's How She Did It.
Having Trouble Speaking Up in Meetings? Try This Strategy.
He Names Brands for Amazon, Meta and Forever 21, and Says This Is the Big Blank Space in the Naming Game

How to Detect a Liar in Seconds Using Nonverbal Communication

There are many ways to understand if someone is not honest with you. The following signs do not even require words and are all nonverbal queues.

Business News

American Airlines Sued After Teen Dies of Heart Attack Onboard Flight to Miami

Kevin Greenridge was traveling from Honduras to Miami on June 4, 2022, on AA Flight 614 when he went into cardiac arrest and became unconscious mid-flight.

Business News

Jake Paul and Lindsay Lohan Fined $400,000 for 'Illegally Touting' Crypto

The SEC just disclosed that eight celebrities agreed to a massive settlement without admitting guilt.


After Early Rejection From Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here's How She Did It.

Author Karen Inglis breaks down the strategies and tactics you need to generate awareness and sales for your self-published book.

Business News

Would You Buy Maggie Murdaugh's Monogrammed Snake Print Pillows? Items From the Murdaugh Family Home Are Going Up for Auction

The sale comes just weeks after Alex Murdaugh was sentenced to two consecutive life terms for the June 2021 murders of his wife, Maggie Murdaugh, and son Paul Murdaugh.

Business News

These Are the Most and Least Affordable Places to Retire in The U.S.

The Northeast and West Coast are the least affordable, while areas in the Mountain State region tend to be ideal for retirees on a budget.