Phone Low on Battery? At SXSW, You Can Have a Dog Bring You a Charger. Mophie, the mobile battery-case company, wants to rescue your battery while raising awareness about animal adoption.

By Nina Zipkin

Even if you're only an occasional tech conference attendee, the scene is a familiar one: The tired yet somehow still over-caffeinated masses scrambling around in between sessions in search of somewhere, anywhere, to charge their drained smartphones.

At this year's SXSW festival in Austin, there's a new charging solution at work. Mophie, the popular Tustin, Calif.-based mobile battery-case maker, has partnered up with the nonprofit Saint Bernard Rescue Foundation to aid battery-sapped conference-goers by dispatching dogs (and human handlers) equipped with phone chargers.

Related: For SXSW, Courtyard By Marriott Creates Mini Guestrooms With Millennials in Mind

That's right: the burly, sweet-faced Saint Bernards that you'd normally associate with brave rescues on chilly and remote mountain tops will be bopping around the conference grounds, ready to charge your phone at a moment's notice – while simultaneously raising awareness about animal adoption.

The #mophieRescue lodge will set up shop near the Austin Convention Center, at the corner of 5th and Trinity Street. Naturally, the company's home base will be outfitted to feel like a lodge in the Swiss Alps – that is, if that lodge was offering free alcohol, demos and a pop-up store with all manner of battery-life saving products.

Related: Headed to SXSW? Here Are Some Crazy Facts About the Conference. (Infographic)

So how does it work? With your phone's last gasp, tweet out a screenshot of your depleted battery and current location to @mophie with the hashtag #mophieRescue, and you'll receive a link to a Glympse map to show the dogs and their handlers and mophie swag, en route to you.

In a release from mophie, vice president of marketing Ross Howe said, "This year, we tossed in a new element and partnered with the National St. Bernard Foundation for some added assistance to our rescue efforts, while also making the adoption of these lovable dogs easy. The idea is; mophie and the St. Bernards save the people of SXSW. The people of SXSW save the St. Bernards."

Related: 5 High-Powered Animal Celebrities Who Earn More Than You Do

While their hearts seem to be in the right place, and the partnership will no doubt lead to some adorable photo ops, it will be interesting to see just how much of an impact face time with the SXSW crowd will have on adoptions for these guys.

Mophie did not immediately respond to a request for comment.

Related: 10 Up-And-Coming Startups You Need to Know About

Wavy Line
Nina Zipkin

Entrepreneur Staff

Staff Writer. Covers leadership, media, technology and culture.

Nina Zipkin is a staff writer at She frequently covers leadership, media, tech, startups, culture and workplace trends.

Editor's Pick

'Catastrophic': Here's What You Should Know About the Debt Ceiling Crisis — And How a Default Could Impact Your Business
I Helped Grow 4 Unicorns Over 10 Years That Generated $18 Billion in Online Revenues. Here's What I've Learned.
Want to Break Bad Habits and Supercharge Your Business? Use This Technique.
Don't Have Any Clients But Need Customer Testimonials? Follow These 3 Tricks To Boost Your Rep.
Why Are Some Wines More Expensive Than Others? A Top Winemaker Gives a Full-Bodied Explanation.

Related Topics

Business News

'All Hell Is Going to Break Loose': Barbara Corcoran Issues Warning About Real Estate Market, Interest Rates

The "Shark Tank" star appeared on FOX Business' "The Clayman Countdown" this week.


Working Remote? These Are the Biggest Dos and Don'ts of Video Conferencing

As more and more businesses go remote, these are ways to be more effective and efficient on conference calls.

Growing a Business

The Best Way to Run a Business Meeting

All too often, meetings run longer than they should and fail to keep attendees engaged. Here's how to run a meeting the right way.

Money & Finance

3 Ways to Create Multiple (Big) Streams of Income

Here are three ways to create multiple streams of income. These strategies require effort and resources but offer significant financial potential.

Science & Technology

How to Make a QR Code in 5 Simple Steps

Need to know how to make a QR code for your business but not sure where to start? Check out this step-by-step breakdown for more info.

Starting a Business

What Is an LLC? Here's How It Works.

Deciding whether or not your business should be an LLC is a big decision. Continue reading to learn the pros and cons of starting your own LLC.