📺 Stream EntrepreneurTV for Free 📺

Rent the Runway's New Store Is Set Up to Be Your 'Dream Closet' We visited the revamped designer dress rental store in New York City that combines tech and fashion.

By Rose Leadem

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Rent the Runway

Rent the Runway, a company that loans out designer dresses and accessories, just revamped its New York City flagship store to create a tech-savvy hangout for on-the-go shoppers.

Related: How to Create an Amazing Customer Experience

The company's new 5,000-square-foot space at 30 West 15th St. incorporates iPad check-in kiosks and Samsung screens that debut Rent the Runway trends and new arrivals scattered throughout the store.

The new space seeks to make the rental service easy, simple and personalized -- focusing on the customer experience above all else.

Rent the Runway

When you first walk into the shop, you notice a long bar to the left that features a rental drop-off receptacle and a check-out counter. Each are positioned to make for a seamless shopping and rental experience.

Rent the Runway

While waiting for a dressing room or personal styling appointment, customers can sip on a cocktail at the RTR bar, pick up an online order, work with an RTR rep or browse inventory.

Rent the Runway

To the right is a lobby-like seating area with a 75-inch digital wall featuring RTR looks, trends and new arrivals. The wall seeks to bring RTR style to life and is visible from the street to engage passerbys.

Related: The Future Of Fashion As We See It

To help guide people through the rental experience, just past the lobby are iPad check-in kiosks to make for a speedier shopping experience. The process is simple: Customers can sign in or create a new account and even book a dressing room in advance to avoid waiting in any lines.

Rent the Runway

Unlike the setup of an average designer retail shop with racks of dresses and mannequins, Rent the Runway is set up like a "dream closet." In fact, it wants customers to think of it not as a store but as their own walk-in closet adorned with a variety of unique dresses, shoes for sale, handbags and tables of jewelry.

Rent the Runway

If you've elected for a 45-minute personal styling appointment, you'll have created a profile of your style preferences beforehand so one of Rent the Runway's style specialists can select outfits for you to try on. These outfits will be waiting for you in RTR's Style Studio, where you can go to test them out and add accessories.

Related: These 15 Companies Are Bringing Tech to Fashion

With Rent the Runway's app, customers can now browse items that are available for same-day rental. Personalized closet profiles are also created for customers with data captured from a their online and in-store actions.

Rose Leadem is a freelance writer for Entrepreneur.com. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Science & Technology

Brand New GPT-4o Revealed: 3 Mind Blowing Updates and 3 Unexpected Challenges for Entrepreneurs

Unveiling OpenAI's GPT-4.0: The latest AI with vision, auditory, and emotional intelligence abilities is revolutionizing industries. How will it affect your business?

Social Media

How To Start a Youtube Channel: Step-by-Step Guide

YouTube can be a valuable way to grow your audience. If you're ready to create content, read more about starting a business YouTube Channel.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

The Music Giant Behind Beyoncé, Harry Styles and Adele Bars ChatGPT From Using Its Songs

The world's largest music publisher sent letters to more than 700 companies demanding information about how its artists' songs were used.


You're Reading Body Language All Wrong — And It's Putting Your Next Business Deal On The Line. Decode Non-Verbal Cues By Following These 5 Steps.

In the intricate dance of business meeting negotiations, the nuances of communication become the fulcrum on which decisions balance. For the astute entrepreneur, understanding body language is not just a skill; it's an imperative. However, relying solely on isolated gestures can be deceptive. To truly harness the power of non-verbal cues, one must grasp the concept of "clusters."

Growing a Business

Clinton Sparks Podcast: The Struggles and Fame of Rapper Lil Yachty's Entrepreneurship Journey in Hip-Hop

This podcast is a fun, entertaining and informative show that will teach you how to succeed and achieve your goals with practical advice and actionable steps given through compelling stories and conversations with Clinton and his guests.