Get All Access for $5/mo

This 24-Year-Old Has Started 4 Companies -- Now He Wants to Help You Scale Your Business Jessica Abo sits down with Michael Lisovetsky, the co-founder of JUICE, to talk about the differences between growth and marketing, so your business can reach more customers.

By Jessica Abo Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

Michael Lisovetsky has been launching successful companies since he was a teenager. Today, he runs JUICE, a performance-based digital growth and marketing agency with a strict focus on maximizing ROI. Lisovetsky and his business partner, Troy Osinoff, have helped their clients see enormous revenue driving success across user acquisition, ecommerce and lead generation campaigns. The two focus on ads, viral loops, influencer marketing, email marketing, content marketing, SEO and app store optimization, and press outreach. In part one of her series on JUICE, Entrepreneur Network partner Jessica Abo finds out how your company can focus on both growth and marketing to reach more consumers.

Related: Why One Entrepreneur Says If You Want to Change Your Life, Change Your Clothes

Watch more videos from Jessica Abo on her YouTube channel here.

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Amazon Fire, Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

Jessica Abo

Entrepreneur Leadership Network® Contributor

Media Trainer, Keynote Speaker, and Author

Jessica Abo is a sought-after media trainer, award-winning journalist and best-selling author. Her client roster includes medical and legal experts, entrepreneurs, small business owners, startup founders, C-Suite executives, coaches, celebrities and philanthropists. Visit www.jessicaabo.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Jessica Abo

These Dads Are Trying to Make Brain Nutrition Accessible to All

How to Find Balance When You're a Startup Founder

How This Company is Trying to Help Mainstream Users Navigate the Web3 Economy

How to Maintain Your Integrity While Keeping Up With a Rapidly Changing Environment

Editor's Pick

Business Solutions

Increase Productivity with This Microsoft 365 Subscription, Now $25 Off

It can make the entrepreneur life a lot easier.

Business News

Apple Pay Later Is Ending. Here's What's Taking Its Place.

The program was available for less than a year.

Leadership

This Artist Answered a Businessman's 'Powerful' Question — Then His Work Became 'the Poster Child for Juneteenth': 'Your Network Really Becomes Your Net Worth'

Reginald Adams was the executive director of a Houston-based art museum for more than a decade before he decided to launch his own public art and design firm.

Leadership

Harvard Business School Professor Says 65% of Startups Fail for One Reason. Here's How to Avoid It.

Team alignment isn't nice to have -- it's critical for running a successful business.

Business News

Here's What Companies Are Open and Closed on Juneteenth 2024

Since it became a holiday in 2021, Juneteenth has been recognized by some major corporations as a paid day off.

Growing a Business

I Hit $100 Million in Annual Revenue by Being More Transparent — Here Are the 3 Strategies That Helped Me Succeed

Three road-tested ways to be more transparent and build relationships that can transform your business — without leaving you feeling nightmarishly over-exposed.