This Entrepreneur Shares the Tough Decision He Had to Make to Survive

'It's usually the hard decisions that you choose not to make that will end up killing you,' says Ryan Rzepecki, CEO and founder of Social Bicycles.

learn more about Andrea Huspeni

By Andrea Huspeni

Opinions expressed by Entrepreneur contributors are their own.

Every day entrepreneurs are making decisions – some harder than others.

For Ryan Rzepecki, the CEO and founder of Social Bicycles, he had to change his entire business model this past year – otherwise, his company may not survive.

After competitors and the regulatory landscape evolved, Rzepecki went from selling equipment – including the bicycles and stations – to owning everything and building a brand.

Related: Lead From the Top: 5 Core Responsibilities of a CEO

And he's glad he did. "It's usually the hard decisions that you choose not to make that will end up killing you," he says.

Hear what he has to say about the challenge and advice he has for people faced with difficult decisions.

Andrea Huspeni

Founder of This Dog's Life

Andrea Huspeni is the former special projects director at Entrepreneur.com and the founder of This Dog's Life.

Related Topics

Editor's Pick

The Dark Side of Pay Transparency — And What to Do If You Find Out You're Being Underpaid
Thinking of a Career Change? Here Are 4 Steps You Can Take to Get There.
A Founder Who Bootstrapped Her Jewelry Business With Just $1,000 Now Sees 7-Figure Revenue Because She Knew Something About Her Customers Nobody Else Did
Everything You Need to Know About Franchise Law
Franchise

How to Bring Your Franchise to the Next Level With Marketing Automation

With the impacts of inflation and associated costs of running a business, automation is a powerful solution for streamlining a positive guest experience and overall marketing.

Starting a Business

90% of Online Businesses Fail in Just 4 Months. You Can Avoid the Same Fate By Using These Strategies.

It's not catastrophizing when we think about potential failure; it's in fact a chance for any business to precisely see any outcome and prepare in advance.

Travel

6 Secret Tools for Flying First Class (Without Paying Full Price)

It's time to reimagine upgrading. Here's how to fly first class on every flight, business or personal.