This Entrepreneur Shares the Tough Decision He Had to Make to Survive 'It's usually the hard decisions that you choose not to make that will end up killing you,' says Ryan Rzepecki, CEO and founder of Social Bicycles.

By Andrea Huspeni

Opinions expressed by Entrepreneur contributors are their own.

ZTC

Every day entrepreneurs are making decisions – some harder than others.

For Ryan Rzepecki, the CEO and founder of Social Bicycles, he had to change his entire business model this past year – otherwise, his company may not survive.

After competitors and the regulatory landscape evolved, Rzepecki went from selling equipment – including the bicycles and stations – to owning everything and building a brand.

Related: Lead From the Top: 5 Core Responsibilities of a CEO

And he's glad he did. "It's usually the hard decisions that you choose not to make that will end up killing you," he says.

Hear what he has to say about the challenge and advice he has for people faced with difficult decisions.

Andrea Huspeni

Founder of This Dog's Life

Andrea Huspeni is the former special projects director at Entrepreneur.com and the founder of This Dog's Life.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

Here Are the 10 Highest-Paying Jobs with the Lowest Risk of Being Replaced By AI: 'Safest Jobs Right Now'

A new report from career resources platform Resume Genius finds the top 10 AI-proof careers expected to see the most growth within the next decade.

Science & Technology

How I Went From Side Hustle to 7 Figures Using These 4 AI Tools (No Tech Skills Needed)

Scale faster, work less and grow a 7-figure business — no team needed.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Real Estate

Why Buying a 'Second Home' First is the New Way to Build Wealth — and Enjoy Free Vacations

The dream of owning a home has never felt more out of reach. So, a growing number of aspiring homeowners are making an unconventional choice.

Money & Finance

Why This Market Dip Is Your Chance to Accelerate Product Velocity, Win Customers and Own the Next Cycle

When markets go quiet and headlines fade, the founders who keep building, shipping, and listening are the ones who will be ready when the next bull run erupts without warning.

Health & Wellness

How Mastering Your Nervous System Boosts Leadership Presence and Performance

Discover a modern leadership system designed to boost your effectiveness, reduce stress and bring more clarity and joy to how you lead.