Get All Access for $5/mo

This is the advertising spot that brogught back "Chavo del Ocho" with a deepfake The mystery has been revealed: the deepfake of the emblematic TV character is part of an advertising campaign for a paid television brand.

This article was translated from our Spanish edition.

carlos.araujo | Shutterstock

El Chavo del Ocho is a legendary character. No matter where you are in Latin America, the mention of his name always brings smiles and excitement. Created by the Mexican comedian Roberto Gómez Bolaños for a sketch in 1971, the character of the poor boy who lives in a neighborhood, premiered his program in 1973 and did not stop having a television presence until June 12, 1992. Since then, any appearance of the beloved character draws attention and more if it is the promise to "revive" him through a deepfake .

On March 14, the Mexican comedian Eugenio Derbez uploaded a video to his Instagram account in which a production team can be seen working on a set with blue screens and an actor dressed in Chavo's characteristic suit. The post was accompanied by the phrase: "Almost... stay tuned." The comments were immediate and the followers began to ask questions and speculate about the project. That post has more than 1.1 million likes.

On March 17, Derbez uploaded another post with a video in which Chavo del Ocho (well, a deepfake of Chavo) is seen on a television screen, turning to the camera and speaking to the comedian who reacts from an armchair. The post has more than 4.8 million likes and the questions kept coming.

Finally, and through another post, Derbez revealed that the deepfake was produced as part of an advertising campaign for the Dish Latino pay television service. In the spot, Chavo leaves the television screen that Eugenio sees to talk with him about the success that Latinos have had and the way things have changed in the world. In this way, the company and Eugenio pay a small tribute to Chavo and to those who "took the first steps" .

This last post only has 108,000 likes.

Here you can see the full ad .

Entrepreneur Staff

Entrepreneur Staff

Editor

For more than 30 years, Entrepreneur has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

I Left the Corporate World to Start a Chicken Coop Business — Here Are 3 Valuable Lessons I Learned Along the Way

Board meetings were traded for barnyards as a thriving new venture hatched.

Business News

'Passing By Wide Margins': Elon Musk Celebrates His 'Guaranteed Win' of the Highest Pay Package in U.S. Corporate History

Musk's Tesla pay package is almost 140 times higher than the annual pay of other high-performing CEOs.

Business News

Joey Chestnut Is Going From Nathan's to Netflix for a Competition 15 Years in the Making

Chestnut was banned from this year's Nathan's Hot Dog Eating Contest due to a "rival" contract. Now, he'll compete in a Netflix special instead.

Marketing

Are Your Business's Local Listings Accurate and Up-to-Date? Here Are the Consequences You Could Face If Not.

Why accurate local listings are crucial for business success — and how to avoid the pitfalls of outdated information.

Money & Finance

Day Traders Often Ignore This One Topic At Their Peril

Boring things — like taxes — can sometimes be highly profitable.

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.