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This Is the Key to Running a Thriving Business in 2021

We're heading into an unpredictable year. Focus on growing your business, and don't obsess over what's out of your hands.

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By Adam Bornstein • Originally published

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Q: How can I make plans and prepare my business for the future when the future is so unclear? — Sara, Chicago

First, know this: You were made for exactly this problem. The entire entrepreneurial journey is built on chance, adaptation, and risk, and you have always operated with against-all-odds hurdles. Forget the craziness of the pandemic, and of a year we're all eager to leave behind. All you've ever needed is opportunity, then and now. It's time to make it.

Related: How to Make Big Decisions When Facing an Unpredictable Future

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