This Media Company Used Hip Hop and Sneakers to Attract 55 Million Viewers and Sell for Over $250 Million Andrew Medal chats with Rich Antoniello about how Complex Media is redefining the culture by sparking conversation through hip hop, sneakers, tech, news and sports.

By Andrew Medal Edited by Dan Bova Jan 26, 2018

Opinions expressed by Entrepreneur contributors are their own.

Rich Antoniello is the co-founder and CEO of Complex Media. Complex is the intersection of all things pop culture, from hip-hop to sneakers, and dominates the male market of 18- to 24-year-olds with 55 million monthly viewers. Through the company's latest annual conference, ComplexCon, it's now disrupting traditional retail by providing a fully immersive experience for event goers. It has been disrupting media for over a decade and caught the attention of Verizon and Hearst, who jointly acquired the company for reportedly well over $250 million in 2016.

Andrew Medal

Entrepreneur, Web Designer, Writer & Street Geek

Andrew Medal is the founder of creative agency Agent Beta, which fuses together clever and creative design with advanced technology to help companies and brands thrive. He recently published his first book, Hacking the Valley. Follow his personal blog at AndrewMedal.com where you'll find life advice, inspiration and entertainment.

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