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What Women Want

How to grab a powerful niche market with growing potential.

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This story appears in the November 2008 issue of Entrepreneur. Subscribe »

Like many owners, long-time friends Meredith Barnett and Cristina got the idea to start Store Adore from their own frustrations with online. "When I Googled 'little black dress,' the options that came up were never what I was looking for," says Miller, 30.

Fresh off a February launch, -based Store Adore (storeadore.com) is forging a path by connecting women with boutique retailers both online and off. The site combines editorial, boutique/store profiles, user-generated reviews, exclusive deals and a community for shopping enthusiasts.

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