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What Women Want How to grab a powerful niche market with growing potential.

By Amanda C. Kooser •

Opinions expressed by Entrepreneur contributors are their own.

Like many business owners, long-time friends Meredith Barnett and Cristina Miller got the idea to start Store Adore from their own frustrations with shopping online. "When I Googled 'little black dress,' the options that came up were never what I was looking for," says Miller, 30.

Fresh off a February launch, New York City-based Store Adore (storeadore.com) is forging a path by connecting women with boutique retailers both online and off. The site combines editorial, boutique/store profiles, user-generated reviews, exclusive deals and a community for shopping enthusiasts.

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