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What Women Want How to grab a powerful niche market with growing potential.

By Amanda C. Kooser

Opinions expressed by Entrepreneur contributors are their own.

Like many business owners, long-time friends Meredith Barnett and Cristina Miller got the idea to start Store Adore from their own frustrations with shopping online. "When I Googled 'little black dress,' the options that came up were never what I was looking for," says Miller, 30.

Fresh off a February launch, New York City-based Store Adore ( is forging a path by connecting women with boutique retailers both online and off. The site combines editorial, boutique/store profiles, user-generated reviews, exclusive deals and a community for shopping enthusiasts.

Given women's tremendous purchasing power, it's no surprise that many startups are getting off the ground by focusing on the needs and wants of women. The key is to learn as much as possible about these consumers so you can cater your business to their needs.

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