What You Need to Know About Those New Blue Price Tags on Pinterest Here's what the latest Pinterest update means for businesses and consumers.

By Nina Zipkin


If you've looked to Pinterest to help you plan a party, get some fashion tips or get started on a DIY home improvement project, the next step after getting inspiration is to head off on your own to try and emulate the ideas you saw on the page. But starting today, the platform wants to be more of a one-stop shop for its users with the official launch of Buyable Pins for iPhone and iPad, after being announced earlier this month.

For customers using mobile iOS, a blue "Buy it" button is now located next to the familiar red "Pin it" button in the top right hand corner. The pin will also have a blue price.

Related: Get Ready for 'Buy' Buttons in Google Search Results

From there, the user is directed to a secure checkout screen, and can purchase with a credit card or via Apple Pay. In a blog post earlier this month, Pinterest said it will not be storing users' credit-card information itself; it will work with payment processors.

If the user is looking for a specific item, like rain boots or a sweater, they can specifically search for the item (and all the colors and sizes available) and the range they are interested in spending. Pinterest is also offering a "Shop our picks" option. Over 2 million pins will be available to purchase.

Related: How to Attract Customers Through Pinterest

On the business side of things, Pinterest is working with big name retailers like Macy's, Neiman Marcus and Nordstrom, Shopify stores and companies that are run on the ecommerce platform DemandWare. In a post on the Pinterest for Business blog earlier this month, the company said it "doesn't take a cut from your sales and you still get to handle shipping and customer service the way you always have."

If you're a company that operates through Shopify, you have the option to go into your account and add the Pinterest channel to get started with the Buyable Pins. There is also a wait list for Buyable Pins that small-business owners can join as more ecommerce platforms become compatible. Buyable Pins on Android devices and the website proper will be released at a later date.

Related: Pinterest Pegged at $11 Billion After Raising $367 Million in New Funding

Nina Zipkin

Entrepreneur Staff

Staff Writer. Covers leadership, media, technology and culture.

Nina Zipkin is a staff writer at Entrepreneur.com. She frequently covers leadership, media, tech, startups, culture and workplace trends.

Editor's Pick

Related Topics

Business News

Taylor Swift Reportedly Pays All Restaurant-Goers' Checks to Clear Out Restaurant For Her and NFL Star Travis Kelce

The star was spotted at Arrowhead Stadium for the Kansas City Chiefs game Sunday night alongside Kelce's mother.

Starting a Business

Its First Year, This Startup Struggled to Get 75 Clients. Five Years Later, They Have 18,000. Here's How They Did It.

Financial planning startup Facet knew they were targeting a huge untapped market. But getting clients wasn't as easy as they hoped.


How These Two Art School Buddies Brought Their Business Vision to Life

Co-founders Louie Hinnen and Paul Outlaw explain how their company The Factory NYC utilizes human creativity and digital tools to establish itself at the intersection of art and commerce.

Business Models

4 Ways to Increase Efficiency Within Your Business

If you can make these kinds of changes with confidence, you can pave the way for your company to survive the present and thrive in the future.

Money & Finance

Want to Become a Millionaire? Follow Warren Buffett's 4 Rules.

Too many entrepreneurs are counting too heavily on a company exit for their eventual 'win.' Do this instead.