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Get Ready for 'Buy' Buttons in Google Search Results Google might become Amazon's next biggest rival, according to a report.

By Jason Fell

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

You want it. You search for it. You buy it.

Simple, right? Everyone's default search engine, Google, wants to make the process at least one step faster. In the coming weeks, the tech giant will be launching "buy" buttons on its search-results pages, according to a Wall Street Journal report.

When a person searches Google for a particular product, he or she might see a button within the results pages to buy said product directly. Click on the button and the person will be directed to another Google product page to complete the transaction.

Related: What Adults Can Learn From Teenage Ecommerce Entrepreneurs

The buttons will appear only within sponsored results toward the top of the page and be available first to mobile users, the Journal said.

So, Google is transcending search and getting into ecommerce, like Amazon. Perhaps. When contacted by Entrepreneur, a Google spokesperson said the company has "no comment to offer at this time."

For more, check out the Journal's story.

Related: 9 Tips to Make Your Ecommerce Business Wildly Successful

Jason Fell

VP, Native Content

Jason Fell is the VP of Native Content, managing the Entrepreneur Partner Studio, which creates dynamic and compelling content for our partners. He previously served as Entrepreneur.com's managing editor and as the technology editor prior to that.

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