Cyber Monday Sale! 50% Off All Access

Why Your Ecommerce Site Is Losing Money (Infographic) More than 67 percent of online shopping carts are abandoned before purchases are made. Here's how to fix the problem on your website.

By Kate Taylor

Opinions expressed by Entrepreneur contributors are their own.

A customer clicked on your website, found items they want to buy and even added them to his shopping cart. However, you aren't out of the woods yet – you still need him to checkout, or all your hard work has been for nothing.

A whopping 67.9 percent of shopping carts are abandoned prior to checkout, according to research collected by CWCS Managed Hosting. Why are more than half of customers abandoning the items they were all ready to purchase? Check out the infographic below to find out – and make sure it doesn't happen to you.

Why Your Ecommerce Site Is Losing Money (Infographic)
Kate Taylor

Reporter

Kate Taylor is a reporter at Business Insider. She was previously a reporter at Entrepreneur. Get in touch with tips and feedback on Twitter at @Kate_H_Taylor. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Real Estate

Why Real Estate Should Be a Key Part of Your Wealth-Building Strategy in 2025 and Beyond

Real estate remains a strong choice for building wealth in 2025 and beyond, from its ability to generate passive income to offering long-term appreciation and acting as a hedge against inflation.

Business News

'This Company Has Been My Life': Intel CEO Retires, Reportedly Forced Out

Intel CEO Pat Gelsinger has led the company since February 2021 and said his departure is "bittersweet."

Business News

'I Stand By My Decisions': A CEO Is Going Viral For Firing Almost All of the Company's Employees — Here's Why

The Musicians Club CEO Baldvin Oddsson fired 99 workers at once over Slack for missing a morning meeting. But there's a catch.

Fundraising

They Turned Down an Early Pay Day to Maintain Control of Their Business. And Then Went on to Raise $190 Million.

Jason Yeh, co-founder and General Partner of Patron, explains the early-stage venture firm's creation and future outlook.

Marketing

How to Beat the Post-Holiday Sales Slump and Crush Your Q1 Goals

Overcome the post-holiday sales slump and keep the momentum strong with these key tips.

Franchise

Subway's CEO Steps Down Amid a Major Transition for the Sandwich Giant

John Chidsey will step down at the end of 2024, marking the close of a transformative five-year tenure.