Bling It On: A New Option for Mobile Payments A California yogurt shop and other merchants are turning to a new mobile commerce method that sticks it to cash and credit.
By Jason Ankeny Edited by Frances Dodds
Opinions expressed by Entrepreneur contributors are their own.
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| Mobile payday: Casares of Bling Nation and Fraiche's Gur. Photos© David Johnson |
Fraiche knows a thing or two about serving active cultures. An organic yogurt café with three locations across California's Silicon Valley and Bay Area, the company specializes in homemade, healthy treats for the go-go techies and students that make up the heart of its customer base.
"Fraiche is a convenience play. We like to catch people on the go, when they're busy," says co-founder Patama Gur. "We're focused on real foods, not sugar-free or fat-free. Yogurt is one of the most nutritious things you can eat."
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