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Boise's Creative Class Smashes All Your Sterotypes What makes this Boise-grown startup so special?

This story appears in the August 2016 issue of Entrepreneur. Subscribe »

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The Treefort Music Fest began in 2012 as some music fans' passion project. It's since grown into a massive community event that celebrates Boise-grown technology, yoga, beer, food, comedy and film. Cofounder Lori Shandro Outen (who is also owner of local insurance agency the Shandro Group) explains what makes it so special.

What makes Boise a great place to be an entrepreneur?

The spirit of the people. The size of the community. The ability to effect change. I grew up in large cities, and I never felt there was anything I could do to effect change.

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