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Getting Back to Your Company's Roots

Do your problems stem from a lost company mission?

This story appears in the December 2006 issue of Entrepreneur. Subscribe »

About a year ago, one of my companies was in trouble: Sales were down, we had no new products, morale was rotten and my best people were leaving.

Obviously, there was a weakness in leadership. The CEO and his team weren't in touch with the staff or the customers. They hadn't developed any new lines of distribution; instead, they went back to our established customers, demanding more sales. There weren't any new marketing initiatives, and the CEO brought in a new marketing manager who was rude to the existing marketing team and clueless about our products.

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