How Real Brilliance Is Measured Rather than looking at typical benchmarks, we focus on the ideas, almost all fueled by passion and implemented by strong leaders.
"Imagination is everything. It is the preview of life's coming attractions."
Every year we do this list -- this fantastically unscientific list, in which we acknowledge 100 brilliant ideas, companies and the founders behind them. This list represents everything that is great and meaningful in entrepreneurship and living in a country that celebrates and cheers for disruption. (Gotta love an election cycle.) It's sort of our kiss on the cheek and nod to innovation.