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How Stitch Fix CEO Katrina Lake Learned to Embrace Her Power

The founder of the $2 billion business shares how she's grown as a leader, how she pays it forward, and how she handles bad news.

This story appears in the March 2020 issue of Entrepreneur. Subscribe »

Stitch Fix has changed the way consumers shop. The online styling launched in 2011, winning over female customers with personalized selections of clothing sent directly to their door. (No more mall visits!) The brand then expanded to men's and kids' clothing and, since going public in 2017, has seen annual revenue approach $2 billion. Meanwhile, founder and CEO Katrina Lake has gone through her own evolution. She's thinking about growth differently — less about speed, more about long-term sustainability — and has learned the importance of keeping her staff updated on all news, even the bad kind. She's aware that as a young female CEO, all eyes are on her, but she's learned to pay it forward to other young founders and embrace her role in the shifting landscape of startup culture. Because with every Stitch Fix win, she knows she's helping create change.

Courtesy of Stitch Fix

Stitch Fix had a great 2019, increasing revenue 29 percent to $1.6 billion. Since going public in 2017, have you changed the way you approach your goals and efforts to continue improving?

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