Cyber Week Sale! 50% Off Entrepreneur+

Our biggest sale — Get unlimited access at an unbeatable price.
Use code SAVE50 at checkout.*

CLAIM THIS OFFER

Already have an account?

Sign in

*Offer only available to new subscribers.

Entrepreneur Plus - Short White
For Subscribers

How These 8 Female Founders Get Customers to Have Uncomfortable Conversations Entrepreneurs in the sexual health space share how they get customers to open up.

By Entrepreneur Staff

This story appears in the October 2019 issue of Entrepreneur. Subscribe »

10'000 Hours | Getty Images
We asked eight of the entrepreneurs featured on our 100 Powerful Women list: How do you engage customers in uncomfortable conversations?

"We spend our days talking to directors of facilities about why menstrual products should be freely accessible in their bathrooms. To engage, we start with humor. Everyone has a period story. First there is blushing, then there is gushing with laughter and vulnerability. From there, we move to the facts, like offering menstrual products in schools increased girls' attendance by 2.4 percent in a New York City public school." -- Claire Coder; Founder and CEO, Aunt Flow, which helps businesses and schools stock their bathrooms with feminine products

The rest of this article is locked.

Join Entrepreneur+ today for access.

Subscribe Now

Already have an account? Sign In