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How These 8 Female Founders Get Customers to Have Uncomfortable Conversations Entrepreneurs in the sexual health space share how they get customers to open up.

By Entrepreneur Staff

This story appears in the October 2019 issue of Entrepreneur. Subscribe »

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We asked eight of the entrepreneurs featured on our 100 Powerful Women list: How do you engage customers in uncomfortable conversations?

"We spend our days talking to directors of facilities about why menstrual products should be freely accessible in their bathrooms. To engage, we start with humor. Everyone has a period story. First there is blushing, then there is gushing with laughter and vulnerability. From there, we move to the facts, like offering menstrual products in schools increased girls' attendance by 2.4 percent in a New York City public school." -- Claire Coder; Founder and CEO, Aunt Flow, which helps businesses and schools stock their bathrooms with feminine products

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