Get All Access for $5/mo

Powdered Alcohol Gets the OK From Federal Regulators, Faces Resistance from States Get ready for an unconventional way to get drunk this summer.

By Kate Taylor

Opinions expressed by Entrepreneur contributors are their own.

Palcohol via Facebook
Palcohol

Lovers of Tang and Emergen-C who wished there was a drink mix that could get them drunk – this one is for you.

Earlier this week, the Alcohol and Tobacco Tax and Trade Bureau approved a powdered alcohol mix. The mix, appropriately called "Palcohol," actually received the greenlight from the federal regulator last April. However, the bureau backtracked and the product hasn't been made available – until now.

Four varieties of Palcohol have now been approved by the federal government. However, several states already put plans in motion to ban powdered alcohol, including Colorado and New York.

Click to Enlarge+
Palcohol (Infographic)

Related: Chick-fil-A Is Finally Coming to New York City This Summer

Palcohol, created by wine entrepreneur Mark Phillips, comes in rum and vodka form, as well as mixed drink flavors "Powderita" and Cosmopolitan. The powders are intended to be mixed with water or another drink, and are expected to be for sale in the summer of 2015, according to the company website.

Critics of the product have claimed that the powdered product will be easier for minors to abuse and convenient for anyone to smuggle into public events. There have also been concerns related to potentially snorting the Palcohol. However, Phillips argues that the new product is being smeared by the liquor industry.

"The liquor companies have lots of money to lobby for what they want and we are no match for their deep pockets," Phillips writes on the Palcohol company website. "But should big money be allowed to make the laws?"

Related: Why Shake Shack's Danny Meyer Says the iPhone Helped End the Fast-Food Era

Kate Taylor

Staff Writer. Covers franchise-related trends and topics.

Kate Taylor is a staff writer covering franchises for Entrepreneur.com. Related areas of interest include chain restaurants, franchisee profiles and food trends. Get in touch with tips and feedback via email at ktaylor@entrepreneur.com or on Twitter at @Kate_H_Taylor. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

How to Be a Billionaire By 25, According to a College Dropout Turned CEO Worth $1.6 Billion

Austin Russell became the world's youngest self-made billionaire in 2020 at age 25.

Living

Taylor Swift Has a Lucky Number. And She's Not the Only High Performer Who Leans Into Superstitions to Boost Confidence.

Even megastars like Swift need a little extra something to get them in the right mindset when it is game time.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Marketing

SEO Trends You Need to Be Aware of Right Now, According to a Seasoned Pro

Navigate the future of search engine optimization to elevate your online presence and drive meaningful engagement.

Career

These 3 Big Tech Companies Offer 6-Figure Salaries and Easy Interviews — Especially If You Follow This Expert's Advice

There are far more candidates than positions, so being strategic on the job hunt is key.