This Company Is Bringing Customers Savings by Being the Costco of Small Businesses Jet is out to reinvent pricing for online shopping.

In today's frenzied internet marketplace, small retailers can go it alone online and fight to be noticed by web users or can join up with the Amazons of the world and give up control over customer experience. But this summer a fresh online play, Jet, is offering another way to sell goods online.

"I want to open the economics of the shopping club to small businesses," says Marc Lore, founder of Hoboken, N.J.-based Jet.

Lore's company has combined the killer pricing of clubs such as Costco with the vast marketplaces of eBay and Amazon and married them to an innovative software program that saves money for consumers by slashing logistics costs.