Why This CEO Wants Employees to Tell Him 'F--- You!' At Samuel Adams, you're allowed to drop f-bombs on your boss, but you'd better have a good reason.

By Dan Bova

In his new book, Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two, Samuel Adams Founder and CEO Jim Koch shares lessons he's learned along the path of pioneering America's craft beer revolution.

RELATED: Great Advice for Start Ups from Sam Adams Founder Jim Koch

Much like his beverage, the lessons in Jim's book are anything but typical, but they are exceptionally easy to swallow. One of our personal favorites is "The 'Fuck You' Rule," which Jim explains in the above video.

Drink in the man's wisdom and pick up his book Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two. And grab maybe a six pack while you're out. Cheers!

Dan Bova

Entrepreneur Staff

VP of Special Projects

Dan Bova is the VP of Special Projects at Entrepreneur.com. He previously worked at Jimmy Kimmel Live, Maxim, and Spy magazine. His latest books for kids include This Day in History, Car and Driver's Trivia ZoneRoad & Track Crew's Big & Fast Cars, The Big Little Book of Awesome Stuff, and Wendell the Werewolf

Read his humor column This Should Be Fun if you want to feel better about yourself.

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