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3 Strategies to Reinvent Your Business and Thrive in 2021 Adapt, keep costs low and go digital to persevere.

By Tony Delgado

Opinions expressed by Entrepreneur contributors are their own.

Nora Carol Photography | Getty Images

Millions of businesses around the world had to learn how to adapt and reinvent themselves during the coronavirus pandemic. Those that readjusted to the rules of this new economy have thrived and seen exponential growth in the face of global adversity. Those who didn't got left behind.

Despite the unforeseen events of 2020, it was the year that businesses had to make a choice. The economic shift caused by the pandemic pushed companies to adapt or die. For many businesses, this was the year of innovation and prosperity — if you embraced social media and e-commerce, that is.

But now it's time for your business not merely to survive in the market, but thrive. The choice is yours. Here are three strategies to reinvent your business into a prosperous one in 2021.