At-Home Workout Test: Does the Hydrow Wave Rower Paddle Off the Pounds? An interview/workout with Hydrow founder and CEO Bruce Smith.

By Dan Bova

entrepreneur daily

Rowing is an unbelievably efficient way to stay in shape, but it has two major drawbacks: it is boring and most people don't know how to do it properly. So says former U.S. National Rowing Team Bruce Smith, which is why he was inspired to found Hydrow, an immersive at-home rowing machine and streaming training program.

"As a coach for elite athletes, I had to learn a lot about physiology and how to improve people's performance, and I learned that when people sit on a bike, they have to spend literally twice as long to get the same benefit as rowing," Smith told Entrepreneur. "Rowing is the best-kept secret in 'whole health' and so I wanted to build a company that wasn't just an exercise company, but one that helped tap into that amazing feeling of flow you get out on the water," he says. "You put those two things together and it is like peanut butter and chocolate."

Related: 4 Scientific Reasons Exercising Is an Entrepreneur's Biggest Competitive Advantage

The Hydrow Wave ($1,495) is a sleek and relatively compact machine that has a 16-inch touchscreen where rowers can access thousands of coached workouts or freeform POV videos that simulate rowing everywhere from Boston to Switzerland. "With a fun and engaging training program that you can watch and learn from, we believe in the next five or 10 years, we're going to outsell both bikes and treadmills," says Smith.

Entrepreneur sat down (and rowed!) with the founder and CEO to learn how he turned his big idea into a business that experienced 300% growth last year. Check out the above video to learn how he tackled every aspect of the launch, from concept to design to delivery, and was able to break out in a crowded at-home exercise market. (Watch to the end to see if Entrepreneur's interviewer keels over at the end of the interview/workout!)

Dan Bova

Entrepreneur Staff

VP of Special Projects

Dan Bova is the VP of Special Projects at He previously worked at Jimmy Kimmel Live, Maxim and Spy magazine. Check out his latest humor books for kids, including Wendell the Werewolf, Road & Track Crew's Big & Fast Cars, and The Big Little Book of Awesome Stuff.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Related Topics

Starting a Business

This Retiree's Leisurely Side Hustle Makes $66,000 a Year and, 'You Don't Even Need to Go to High School to Do It'

Barbara Hill wanted a flexible, part-time job that would transition well into retirement. Now she mentors younger people who are making over $200,000 a year. Here's her insider's guide to getting started.


The Miley Cyrus Approach To Marketing — Why It's a Radically Different Method For Achieving Brand Impact

In case you missed it, Miley Cyrus recently won her first Grammy. In her acceptance speech, she told a story that is a great learning lesson for business owners and marketers alike, especially those who find themselves burned out and exhausted in this current environment.

Business News

HP Wants You to 'Never Own A Printer Again,' Launches Rental Subscription

In February, HP's CEO Enrique Lores stated that making printing a subscription service was the company's "long-term objective."

Business News

IKEA Price Increases Are Going Viral — Here's How Much Your Favorite Couch Costs Now: 'Inflation Is Crazy'

A video with a customer complaining about "inflation" and "corporate greed" has racked up over 1.3 million views on TikTok.