Using His Noodles

With a vision of bringing Asian street food to the American public, this former restaurant manager may have hit on the next big thing.

By Peter Kooiman | Dec 01, 2001

Opinions expressed by Entrepreneur contributors are their own.

Vital Stats: Adam Willner,36, of El Cerrito, California-based Zao Noodle Bar

Company: Pan-Asianrestaurant chain started in 1996

2001 Sales: $6 million

Something Ventured . . . :“I raised money from a venture capital group and a few smallinvestors. My pitch was very straightforward: just me and abusiness plan. I think the relatively small amount of capitalneeded, the fact that I’m a very open person and my industryexperience played a role.”


“The secret ofour success is our dedication to quality and hospitality. We willdo anything to satisfy our guest.”

Noodles Chic: “Ourfeeling is hip, high-energy, casual and comfortable. We incorporatematerials and colors inspired by Asia: red floors, slatted walnutbanquet seating, wallpaper taken from Asian newspapers.”

Oodles of Noodles: “Weintend to double the size of the company in 18 months, focusing onupscale suburban and urban environments in the greater Bay area andSeattle.”

Noodlepreneur: “Ialways wanted to do something entrepreneurial. Asian noodles wereexciting to me because of the great flavors and diversity of noodledishes. I eat everything on the menu at least once aweek.”

Contact Source

Vital Stats: Adam Willner,36, of El Cerrito, California-based Zao Noodle Bar

Company: Pan-Asianrestaurant chain started in 1996

2001 Sales: $6 million

Something Ventured . . . :“I raised money from a venture capital group and a few smallinvestors. My pitch was very straightforward: just me and abusiness plan. I think the relatively small amount of capitalneeded, the fact that I’m a very open person and my industryexperience played a role.”


“The secret ofour success is our dedication to quality and hospitality. We willdo anything to satisfy our guest.”

Noodles Chic: “Ourfeeling is hip, high-energy, casual and comfortable. We incorporatematerials and colors inspired by Asia: red floors, slatted walnutbanquet seating, wallpaper taken from Asian newspapers.”

Oodles of Noodles: “Weintend to double the size of the company in 18 months, focusing onupscale suburban and urban environments in the greater Bay area andSeattle.”

Noodlepreneur: “Ialways wanted to do something entrepreneurial. Asian noodles wereexciting to me because of the great flavors and diversity of noodledishes. I eat everything on the menu at least once aweek.”

Contact Source

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