February 2002
9/11 Call
When crisis hit, business owners answered.
Money Buzz 02/02
Start-up veterans attracting VCs, security checks on your business partners and financial news searches from Bloomberg
As Seen on TV
The time may be right for direct response TV ads, but are they right for you?
In Your Eyes
Take it from American Express: The right visual cues draw readers into your ad.
Subscribe Today
Keep up with emerging trends, industry leaders, and strategies for success from the comfort of your own home or on the go with a print and digital magazine subscription.
Marketing Buzz 02/02
Interim marketing managers, new online ad counting standards
"Works Great!"
Using testimonials to unleash the power of the second opinion
Bet the Franchise
What does the future hold for international franchising? Don't let the economy's naysayers dissuade you--our money's on growth.
Service With a Smile
Respecting the rights of employees serving in the uniformed services is more than a patriotic duty: It's a legal obligation.
Management Buzz 02/02
The benefits of direct deposit, the secrets of creative firms and how to lure high-level execs to your company
Worst-Case Scenario
How would your business take a September 11-level tragedy? Only the best preparation can ensure it rises from the rubble.
To Say the Leased
Ownership is overrated. Could leasing be the answer to the tough economy?
Wanna Trade?
IRS goes a little bit easier on like-kind exchanges.
Hidden Treasure
Your search for capital should start in the nooks, crannies, equipment and real estate your business already has.
Use the Index
The scoop on fully tradable ETFs
Ask Yourself This
Pose some creative questions before the deal, and you may find a new way to clinch it.
Cash Crunch
Don't let investors and lenders use that old "it's the economy" line as justification to put the squeeze on your business.
Tech Buzz 02/02
Cheap laser printers vs. inkjet printers and the FTC's new stance on consumer privacy
Cool Clicks 02/02
Solve disputes without going to court
Gear 02/02
Talk long-distance in your own warehouse and add a keyboard to your PDA
Hot Disks 02/02
Organize your e-mail, automate PC repair and take Adobe Acrobat to the next level
Who Pays to Get It There?
Your site's shipping and handling charges can make or break an online sale.
Bright Lights
Today's midrange portable projectors can make your presentations shine.
Bandleader
108Mbps-Do you need it?
Bad Reception
Employees' PDAs and portables pluck information off your wireless network all the time--now it's the hackers' turn.
Feeling His Oats
When this college gymnastics coach wanted to raise funds for his team, he took the concept of a bake sale to a whole new level.
Stump the Slump
A recession is only as barren and lifeless as you make it. Work the downturn, and watch as your new business takes off.
10 Myths On How To Patent An Idea Or Invention
Your brilliant idea needn't fall by the wayside simply because you don't want to deal with the patent process. We've shattered the top 10 myths so you can see your way clear to patenting your product.
Rah-Rah Rides
A new take on hubcaps helps rabid sports fans cheer their alma maters anywhere they spin their wheels.
It Figures 02/02
The significance of consumer spending, the expense of outfitting an office, online scams and more
Economy<SUP>2</SUP>
Wrap your brain around Nathan Myhrvold's theory of the exponential economy.
Dot Your Eyes
We spotted a hot branding idea.
Laugh Track
Could a hearty chuckle be the key ingredient in the success of your business?
Big Plans
Today's generation of women entrepreneurs displays a newfound love of growth.
Break It Up!
Will Congress finally take a swing at contract bundling?
Tollhouses & Cookies
Is W3C's proposal to allow fees for Internet standards a recipe for Web disaster?
Shady Business
The future's so bright, your monitor's in your shades.
Out of Control?
Has individualized investing come and gone? It may be back to the brokers for investors.
Decisions, Decisions
This book lets you be the judge.
How Independent Are You?
You think you're freelancing. Your client thinks you're freelancing. But does the IRS?
Behind the Veil
Brides, grooms and their wedding parties are frantically busy and need help fast . . . hey, that's your cue.
Farmers' Market
Like good gardeners, manufacturers' reps know the landscape and can help yield you a large cash crop.
A New Hope
Will one of these top 50 newcomers to franchising be the answer to your entrepreneurial dreams?
What's New - 02/02
The doughnut industry can make room for one more.
Every Day's Like Recess
Dancing and tumbling, this franchisee helps kids get healthy.
Pay It Forward
A couple finds an underestimated real-estate opportunity in the agents.
European Theater
Entrepreneurship is finally getting the rave reviews it deserves across the pond.
The Thinker
Watch out! Your car may be getting smarter than you.
Wholesale Changes
Mom-and-pop stores are so passe. It's time to give your store that warehouse feel.
Sci-Finance
No money for the national science foundation means fewer business innovations.
Laurel Touby
"Thirtysomething" founder of Mediabistro.com in New York City
Fire Fight
U.S. workers are complaining about immigrant labor--this time, it's technology layoffs.
Card Tricks
Internet retailers face a struggle when it comes to chargebacks and fraud.
Comic Genius
Pow! He sold his comic online. Bang! He made $100,000 a week.
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