Entrepreneur magazine
February 2002

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February 2002

Entrepreneur | February 2002
February 2002
Entrepreneur Magazine

9/11 Call

When crisis hit, business owners answered.

Money Buzz 02/02

Start-up veterans attracting VCs, security checks on your business partners and financial news searches from Bloomberg

As Seen on TV

The time may be right for direct response TV ads, but are they right for you?

In Your Eyes

Take it from American Express: The right visual cues draw readers into your ad.

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Marketing Buzz 02/02

Interim marketing managers, new online ad counting standards

"Works Great!"

Using testimonials to unleash the power of the second opinion

The Right Carrot

Is your compensation plan keeping your salespeople motivated?

Bet the Franchise

What does the future hold for international franchising? Don't let the economy's naysayers dissuade you--our money's on growth.

Ups & Downs

Get your insurance rates on the same track as the economy.

Service With a Smile

Respecting the rights of employees serving in the uniformed services is more than a patriotic duty: It's a legal obligation.

Management Buzz 02/02

The benefits of direct deposit, the secrets of creative firms and how to lure high-level execs to your company

Worst-Case Scenario

How would your business take a September 11-level tragedy? Only the best preparation can ensure it rises from the rubble.

To Say the Leased

Ownership is overrated. Could leasing be the answer to the tough economy?

Wanna Trade?

IRS goes a little bit easier on like-kind exchanges.

Hidden Treasure

Your search for capital should start in the nooks, crannies, equipment and real estate your business already has.

Ask Yourself This

Pose some creative questions before the deal, and you may find a new way to clinch it.

Cash Crunch

Don't let investors and lenders use that old "it's the economy" line as justification to put the squeeze on your business.

Tech Buzz 02/02

Cheap laser printers vs. inkjet printers and the FTC's new stance on consumer privacy

Gear 02/02

Talk long-distance in your own warehouse and add a keyboard to your PDA

Hot Disks 02/02

Organize your e-mail, automate PC repair and take Adobe Acrobat to the next level

Who Pays to Get It There?

Your site's shipping and handling charges can make or break an online sale.

Bright Lights

Today's midrange portable projectors can make your presentations shine.

Bad Reception

Employees' PDAs and portables pluck information off your wireless network all the time--now it's the hackers' turn.

Feeling His Oats

When this college gymnastics coach wanted to raise funds for his team, he took the concept of a bake sale to a whole new level.

Stump the Slump

A recession is only as barren and lifeless as you make it. Work the downturn, and watch as your new business takes off.

10 Myths On How To Patent An Idea Or Invention

Your brilliant idea needn't fall by the wayside simply because you don't want to deal with the patent process. We've shattered the top 10 myths so you can see your way clear to patenting your product.

Rah-Rah Rides

A new take on hubcaps helps rabid sports fans cheer their alma maters anywhere they spin their wheels.

It Figures 02/02

The significance of consumer spending, the expense of outfitting an office, online scams and more


Wrap your brain around Nathan Myhrvold's theory of the exponential economy.

Laugh Track

Could a hearty chuckle be the key ingredient in the success of your business?

Big Plans

Today's generation of women entrepreneurs displays a newfound love of growth.

Break It Up!

Will Congress finally take a swing at contract bundling?

Tollhouses & Cookies

Is W3C's proposal to allow fees for Internet standards a recipe for Web disaster?

Shady Business

The future's so bright, your monitor's in your shades.

Out of Control?

Has individualized investing come and gone? It may be back to the brokers for investors.

How Independent Are You?

You think you're freelancing. Your client thinks you're freelancing. But does the IRS?

Behind the Veil

Brides, grooms and their wedding parties are frantically busy and need help fast . . . hey, that's your cue.

Farmers' Market

Like good gardeners, manufacturers' reps know the landscape and can help yield you a large cash crop.

A New Hope

Will one of these top 50 newcomers to franchising be the answer to your entrepreneurial dreams?

What's New - 02/02

The doughnut industry can make room for one more.

Every Day's Like Recess

Dancing and tumbling, this franchisee helps kids get healthy.

Pay It Forward

A couple finds an underestimated real-estate opportunity in the agents.

European Theater

Entrepreneurship is finally getting the rave reviews it deserves across the pond.

The Thinker

Watch out! Your car may be getting smarter than you.

Wholesale Changes

Mom-and-pop stores are so passe. It's time to give your store that warehouse feel.


No money for the national science foundation means fewer business innovations.

Laurel Touby

"Thirtysomething" founder of Mediabistro.com in New York City

Fire Fight

U.S. workers are complaining about immigrant labor--this time, it's technology layoffs.

Card Tricks

Internet retailers face a struggle when it comes to chargebacks and fraud.

Comic Genius

Pow! He sold his comic online. Bang! He made $100,000 a week.

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