Entrepreneur magazine
October 2002

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October 2002

Entrepreneur | October 2002
October 2002
Entrepreneur Magazine

Make an Impact With Your Image

We hope your potential customers are bracing themselves--because your business is about to make some serious noise.

Book Learnin'

We could all learn from this bookseller's environmental and philanthropic ideals.

Do You Hear Something?

Could that sound be small businesses finally getting their voice heard in politics?

Cut the Cord

Want a mobile touchscreen LCD that lets you wander?

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Muddled Middle

Good or bad, slackers and stars are stealing attention from everyone in between.

Pay You Back

Your employees may be better off driving their own cars.

Make Demand

Enough about supply--it's demand's turn for top billing.

Who Let the Blogs Out?

Blogging has become one of the hottest Web trends. How can it help your business?

Flash 10/02

What's hot at the California Gift Show

A New Standard

Finished sweating through your ISO 9000 certification? Time to think about ISO 14001.

Hiring Hardships

The economy may have taken a dive, but that didn't make the talent pool any deeper.

Please Stay!

You have the hotels right where you want them.

It's Alive!

AI isn't as sci-fi as you may think. Take a closer look at your office technology.

Wanda Wen

39, designer and co-founder of Soolip inc. in West Hollywood, California


Looks like shelf space is still the corporations' turf.

Must-Try Cities

Time for a visit to D&B & Entrepreneur's best cities for entrepreneurship

Help Me Out, Here

You helped yourself become a successful entrepreneur. Why don't you help others?

Marketing Buzz 10/02

The power of PR; learning business tactics from students

Weigh Your Opt-Ins

An effective e-newsletter really brings in business, but what is an effective e-newsletter?

Here's What I'm Thinking

You'll get your best deal if prospects see things your way.


An extended hand grabs customers.

Decent Proposals

It's time to put an offer on the table. But first, you have to write one.

OK, Let's Review

Appraising your sales staff's performance doesn't have to be the biggest pain in anybody's year.

For the Low, Low Price . . .

Find the perfect franchise for less than $50,000.

Souped Up

Get your start-up running at peak performance levels with our 20-point tuneup.

Public Opinion

Becoming synonymous with inflated valuations and dotcom disasters hasn't done much for IPOs' reputation. How long before we can start to talk about going public again without snickering?

Trust Is a Must

In the eyes of employees, investors, clients and the public at large, honesty is the only policy that will do.

Environmentally Sound Startup

There's never been a better time to start a green business.

Bootstrapping Your Startup

No, you don't need investors to start your dream business. Here's how to make it happen with your own money.

Big Shots

Are your chances of landing a big accounting firm following Enron down the drain?

A Penny Saved . . .

and you've taken your first step to starting a business.

Taste Isn't Everything

Function is the key ingredient in designing a restaurant.

Barter to the Cause

Does cutting costs sound like a good start-up idea? Read on for 5 tips to help you save money by bartering.

Not Playing Around

It's no longer all fun and games in the online video game market--you now have to add profits to the mix.

Marketing to a Niche

How do I get the word out about my business in a very specialized market?

The Bigger, the Better

If you need quick cash flow to stay in business—and who doesn't?—skip the small retailers and go straight for companies that buy in bulk.

Here's the Keys

Looking for a new business idea? Keep an ear open for what people grumble about . . . especially if they can afford to drive Lamborghinis.

What's New 10/02

Can a restaurant that serves healthy food and greasy burgers survive?

The Other Shoes

Making the leap from franchise seller to franchise buyer

Airborne Intelligence

Know who keeps up with the goings-on of a franchise? The advisory council.

Raising Money for Global Expansion

Getting financing for your international venture isn't as simple as cashing a few traveler's checks.

Do Tips Count as Income?

The IRS wrestles with restaurants over tip reporting and scores a big win.

Down Comforter

Bond funds make bad markets easier to take.

Money Buzz 10/02

Detecting phony currency, a federal bill to loosen the tight capital market and more

Top 25 Cities

Get a closer look at Entrepreneur and Dun & Bradstreet's 9th annual listing of the best cities for entrepreneurs.

A Bright Idea?

Are 2.5G phones really as smart as they're supposed to be? Judge for yourself.

Tech Buzz 10/02

The evolution of Palm; Apple serves up servers

Gear 10/02

The newest handheld goes back to basics; conference calling on a cell phone

Cool Clicks 10/02

A site for PDA addicts; go international with this online database of worldwide companies

Straight Talking

To tell or not to tell? That's a no-brainer if you want to build credibility with your customers.

Hot Disks 10/02

Web-based meetings, security for Web surfers and more

Robo-Car Roadblocks

Telematics continues to face some potholes.

On the Road Again

Phone home with your old cell--at a price.

Take Note!

With its fresh features and style, don't be so quick to write off the new tablet PC.

Management Buzz 10/02

Why laid-off execs are seeking smaller firms; brainstorming tips

Keeping the Balls Rolling

Conforming to industry and customer tastes put a happy ending on this handmade's tale.

Class Act

Congress takes a vote on reforming class-action litigation procedures.


Look what your insurance company has "uncovered."

Let's Get Creative

Creativity is what makes the world go round. How do you keep from missing the ride?

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