Entrepreneur magazine
January 2003

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January 2003

Entrepreneur | January 2003
January 2003
Entrepreneur Magazine

Entrepreneur's 24th Annual Franchise 500

A closer look at this year's ranking of the top 500 franchises

Get the Picture?

Portrait of a branding artist: how to market your products by marketing yourself first

Housing Crunch

How would a real estate downturn affect you? Well, it starts with your bank . . .

Microsoft Is No Softy

It looks like Gates and Co. are playing hardball with Licensing 6.0. Is it worth it?

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Brand-Spankin' Brew

Whipping its logo into shape got this brewery's business hopping.

More's Code

The secret of turning less into something bigger

All Good Things . . .

. . . must be taxed. Europe has busted through the Internet taxation barrier.

First Family

California has made paid family leave law. Will the rest of the nation follow?

Fuelish Ideas

Jump-starting the economy the entrepreneurial way

Should You Hire Your Spouse?

Looking for qualified hires? Your significant other may be just what you're after.

Under the Hood

"Conservative company car" is just a secret identity.

Small Wonders

Desktop computers may be shrinking in size, but certainly not in long-term savings.


The truth behind keeping those rollover minutes

Homing Devices

Chipping in for employees' home broadband can really pay off.

Caught in the Web of Lies

With Internet fraud reports on the rise, is there any way for legitimate e-tailers to avoid a bad rap?

Gear 01/02

Take a closer look at this notebook-sized wireless server.

Tech Buzz 1/03

Wouldn't it be great to have just one password for all your online transactions?

Dare to Compare

Put your product to the test with comparison ads and earn top grades from your target audience.

Need a Lift?

How to retain employees when pay raises and job security are but a memory

Tena Clark

50, founder and CEO of Disc Marketing Inc. in Pasadena, California

Good Ill Hunting

Getting the best deal from the ailing travel industry

Play Mate

A travel companion that pulls its weight

Remember When

These are the milestones you'll remember 2003 by. Hope you take advantage.

Fancy Footwork

An orthopedic surgeon-turned-entrepreneur proves to the world she can stand tall on her own.

Enron But Not Forgotten

Being a former Enron employee doesn't necessarily leave you out in the cold in the business community--not for entrepreneurs with the guts to restake their names on ventures of their own.

Upward Mobility

This is the year wireless takes off. Are you along for the ride or letting your competitors get off to a huge start?

Explore Your Auctions

Once the domain of small sellers, eBay has become a valued resource for entrepreneurs.

Your Weaknesses

With our expert's help, you can follow these entrepreneurs' examples and turn your weak points into problems solved.

4th Annual Million-Dollar Ideas

We've got 11 New Year's resolutions for you. Good news: You only need to pick one--and it could just be your dream business.

Do the Math

Subway is the No. 1 franchise in Entrepreneur's Franchise 500. . . for the 11th time. That translates to more than 17,000 locations in 75 countries. Are you impressed yet? We are.

Stick to the Path

Get your trip down franchise-buying lane off on the right foot with a little how-to help.

Have You Heard the Latest?

Want to build a hot business in 2003? These areas of franchising may be your best shots at getting there.

Seeking Counsel

Closing on a big deal and need an attorney? Here's how to find a deal-maker, not a deal-breaker.

Repeat Business

When your franchise is a roaring success, what's the next step?

Do It Yourself

When corporate benefits are layoffs and cutbacks, why not buy a franchise?

Instant Mess

Grab the spackle. Instant messaging is the latest crack in your security.

Management Buzz 1/03

Why you may want to have your lawyer give your company the once-over; the consequences of firing your CEO

An Ounce of Prevention . . .

May be worth its weight in gold when it comes to cutting insurance costs.

It's a Gamble

The cost of being underinsured might just defeat the purpose of insurance.

The Missing Think

Your business can't survive without some creative thinking.

Asking for a Fight

You have to get tough with transgressors if you want to protect your intellectual property.

Never Seen Anything Like It

This IHOP owner was international enough, but what's a pancake?

Training Day

Coaching your reps on pushing a new product can help them play the selling game better.

Marketing Buzz 1/03

Getting interviewed on the radio; selling based on the love

Rise and Shine

Drifted into a sales slump? It's time to wake up and sell your way back to the top.

Ice and Easy

With TV publicity, this treat wasn't hard to sell.

The Keyword to Success

Search engine marketing can open the door to growing your business.

Evolution Theory

Your customers' tastes are always changing. Question is, are your marketing efforts doing the same?

Can You Spot Me Five?

Can't find the cash? Have you tried these 5 common resources?

Minority Matters

Pick a resource and get all the help you need to overcome your obstacles.

Creative Endeavors

Just because you bought into a franchise system that has everything thought out for you doesn't mean you should stop thinking for yourself.

One Big, Happy Family

These days, franchise systems seem to be irresistibly attracted to each other. But consolidation doesn't have to turn into a family feud.

You Bought What on eBay?!

Need an even simpler solution to the franchise buying process? How does an online auction sound?

Is That New?

To prove you deserve an R&D credit, when the IRS says "Jump," you'll say "Which hoop?"

Our Little Angels

Angel investors haven't left us; they're just scaling back their operations.

Fund & Games

This investment is so bad it might be good.

Money Buzz 1/03

The VC arena for family businesses, Nasdaq's new trading platform and more

Plastic Rap

The pros and cons of the latest trend--using credit cards to finance your business

Pretty in Ink

Which color printer is the fairest of them all? Depending on your business needs and your budget, the possibilities are endless.

Hot Disks 1/03

Spam protection, an alternative office suite and more

Tech Mates

Tearing your hair out over your computer equipment? You need professional help.

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