February 2003
Net Meeting
Let us introduce you to the most important people on the Internet. If you think you know e-commerce consumers, this might surprise you.
It Figures 02/03
Online-ad trends, personal use of the Internet at work, a look at how small businesses are cutting their budgets, and more
What's the Story?
If you're in the market for a trustworthy IT consultant, work your connections and find out.
Subscribe Today
Keep up with emerging trends, industry leaders, and strategies for success from the comfort of your own home or on the go with a print and digital magazine subscription.
Gear 02/03
A space-saving LCD; an external drive that lets you password-protect your disks
Serve and Project
Big on features and small in size, the latest portable projectors are at every mobile warrior's beck and call.
It's PayPal Time
Online retailers are discovering that alternative payment services fit their businesses to a "T."
Digital Fridge
Employees can munch and work on the Web at the same time with this time-saver.
I Dream of Genes
Meet a man with the courage to see human genetics as the business opportunity it is.
Proof Positive
Want the full benefits of a woman-owned business? Get your company certified.
Playing Well With Others
Being the boss is tough. Do your employees wish you'd get an attitude adjustment?
Animal Instincts
Discovering your company's combat style can lead to more productive conflicts.
Vulture Capital
You can't beat the big creditors to the bones of a bankrupt client, so what do you do?
Beggar's Market
This business got some fast cash the old-fashioned way: The owners begged for it.
Board Games
Scared your board may be up to no good? Take a hard look at who's serving on it.
Is It Real?
Reality is quickly becoming outdated. Can virtual reality make your business better?
Take It Outside
Should you outsource the business processes you can't handle to another country?
Diversifying Your Business
Want to know one surefire method to keep your business growing? It's high time you diversified.
Natalie Chanin & Enrico Marone-Cinzano
41, 39, co-founders of Project Alabama in Florence, Alabama
Snowe Days
Ushering in a new leader at the Senate Small Business and Entrepreneurship Committee
Stay Home?
If the great global future of business is here, so far it's not much to look at. Are you trying to find a path to international success in today's world economy?
I'll Take Seconds
Consumers' good memories have them clamoring for the brands they used to love.
There's Risk Involved
Can risking your life on a mountainside make you a better entrepreneur?
Head to Head
Where do you stand in the midst of the printer and Ink showdown between Dell and HP?
Road to Ambition
What's it really like to buy a franchise? Read part one of our ongoing series following one couple's exciting trek to entrepreneurial success.
Getting Customer Referrals
Persuading your customers to refer you to their friends isn't as hard as you think.
No-Fail e-Mail
The art of writing e-mail marketing messages is a valuable one. So why haven't you mastered it yet?
Don't I Know You?
Affiliates can be your best friends--that is, if you treat them right.
Altered State
Don't restrict your ads to the same clichéd images. Break away with visual special effects to create more bite.
Marketing Buzz 2/03
Advertising on pizza boxes; getting your business in the world record books
Never-Ending Stories
Here's the tale of one entrepreneur who refused to close the book on her favorite out-of-print classics.
Got a New Idea?
If the answer is "not really," don't worry; just buy the rights to someone else's invention and reap the profits. Now that's a bright idea.
Big Deal! Now What?
Congratulations, you've scored a huge client. Now the real work can begin.
Kids Say the Darndest Things
. . . Especially if you ask what they think of your product.
Match Made in Heaven
How do you approach a potential partner without stepping on anybody's toes?
Solid Backing
Even SBICs feel this economy, but they may have the resources to make your deal work.
You Need a Raise
No use paying yourself less. The IRS is cracking down on disguised dividends.
Management Buzz 2/03
How elder caregiving affects your business; closing the door on an employee tax scam
Employee Interrupted
Would employees get more done if they were unavailable every now and then?
Imperfect Fit
What to do when your nonstandard business meets your standard insurance
Money Buzz 2/03
A 401(k) option for entrepreneurs, getting capital from an IRA and more
Protecting Your Trademark Overseas
If you want a global empire, you'll have to tackle international trademark protection.
Put It There
This entrepreneur will never find his pockets empty--no matter how many of them he has.
Hot for Cold Calls
It's a red-hot marketing tool. But how do you get reps to warm up to picking up the phone?
Talk of the Town
Think your city is too small to build a business in? How does population 650 sound?
Bend the Rules
Are overtime laws too rigid? congress is looking at ways to increase their flexibility.
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