Can the ordinary Joe find coffeehouse success in a Starbucks world?

Presenting a case study in striking the best deals to launch your own great product on a limited budget

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One entrepreneur makes a comfortable living after proving security blankets aren't just for kids anymore.

Read part two of our ongoing series on one couple's exciting trek into franchise ownership.

Visions of optical franchises dance through Macy's head.

This couple exercises skill in owning a gym.

After helping build a chain of sub shops, a franchisee chose to stir up something new in his hometown.

Too long has the persuasive guarantee played a supporting role in ads. Why not make it the star in your own efforts? It works wonders, we promise.