Entrepreneur magazine
August 2003

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August 2003

Entrepreneur | August 2003
August 2003
Entrepreneur Magazine

The Art of the Sale

In today's economy, bright ideas are what it takes to land a sale. So we went to the source--to salespeople at super-successful companies--to provide you with surefire tips for selling.

Out With the Old?

When it's time for a new server, which upgrade path will you choose?

Of One Mind

Keep employees by getting on the same page from the get-go.

Just a Mirage?

Proposed legislation may expand SBIC financing-someday.

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End of the Road

Budget cuts mean program cuts, but these two programs are ones you may not miss.

Desperate Measures

Resume, schmesume. These days, job candidates are resorting to more creative methods.

Reality Check

Even the best execs can blow it when they lose touch.

A Man's World?

That hasn't stopped these women from making inroads in male-dominated industries.

It Figures 08/03

Entrepreneurial personalities, 10 top cities for wireless Internet accessibility and more

Threat Level: Low

This CEO doesn't worry about cyberterrorism-and he says you shouldn't, either.

Northern Exposure

American entrepreneurs are finding success by heading for the border.

Look for a Sign

Downloading on the go? Then get into the zone.

The Ratings Game

Many sites allow visitors to review and rate the products they're selling. Should you follow suit?

True Blue

Are Bluetooth hardware add-ons worth it? Take a bite from each one, and see for yourself.

Tech Buzz 08/03

The latest news on scanners; keeping an eye out for "spyware"

Personal Decision

With the sheer number of combo PDAs to choose from, here are some things to think about.

Total Tote

Time to get your hands on this notebook carrying case with a built-in charger

Top Secrets

Psst! Think you know everything about sales? Here's the inside scoop on mastering one of the most important skills you'll ever need.

Carte Blanche

Think retailing is strictly a brick-and-mortar opportunity? Not so. The sky's the limit with a kiosk as your venue.

Guiding Light

Feeling a little lost at the helm of your business? Don't worry: A peer group can help you find your way out of the darkness.

Crowd Control

Having trouble finding the ideal system for managing your customer relationships? We've got advice to get you moving in the right direction.

What's for Dinner?

Two entrepreneurs have put this question on ice with do-it-yourself frozen entrees.

Up to Speed?

Wireless could be just what the lagging tech market needs to get moving again.

Gear 08/03

Small server delivers big power; get connected fast with a high-speed cable modem

Urban Legend

Do 90 percent of start-ups really fail to make it past their first year?

Now You See It...

Payroll tax is likely the tax you most want to have cut, but will it ever happen?

Richard Rhodes

42, founder and CEO of Rhodes Architectural Stone in Seattle

It's on Us

On your next trip, let your hotel pick up the tab for extras.

I Spy . . .

Workplace surveillance is coming to small and midsized businesses.

A Click Away

Automotive Web sites are revved up and ready to help you buy.

Not Your Arena?

When it comes to new sports venues, entrepreneurs may be on the outside looking in.

Worth His Weight

With a growing chain of weight-loss center locations, this franchisee proves he's got what it takes to succeed.

By Special Request

Pleasing one client pays off in the long run.

Sweet Rewards

Win over your existing patrons with a customer loyalty program, and watch sales reach new heights.

It's That Time of Season

Sure, it may be summer, but now's a great time to plan for winter sales.

A Hard Sell

How can you convince your tradition-bound prospects to make the switch to e-commerce?

Natural Instinct

Have a feeling the organic market's got a lot to offer? You're not the only one.

Winning Ways

Meet the winners of the Wharton Business Plan Competition.

Got Some ID?

The SBA's new online form saves entrepreneurs time and money.

On the Hunt

Finding health-care coverage that's just the right fit for you

Target Practice

Sometimes, the key to landing a sale lies in clearing away the obstacles that can make you miss the mark.

Creative Juices

Running a juice bar gives one couple endless options.

What's New 08/03

Hey, sometimes the big boss needs a little coaching, too.

To the Rescue

Jack and Diane* aren't left to bail out their sinking land deal alone. Their franchisor throws them a lifesaver in the nick of time.


Fed up with traditional outfits, one mom takes baby clothes to a whole new level.

I Did It My Way

When it comes to starting a business, you can dive right in or test the waters first--whatever works for you.

Less Is More

Believe it or not, setting your sights a little lower could be the key to marketing your new product.

Resources 08/03

Web sites, organizations, events and more to grow your business

Hold On Tight

Better work on keeping your top-notch talent now--while it's still an employers' job market.

Falling Behind

The dollar's running weaker against other currencies. Will your business feel the pinch?

Money Buzz 08/03

Setting up an emergency fund, the impropriety of mutual fund fees and more

Down to a Science

New inventions make for healthy returns with this worldwide fund.

What a Relief!

Thanks to a recently enacted tax law, you may be able to deduct 100 percent of your equipment costs.

A Tax Act

What does the latest tax cut mean for your bottom line?

Give 'Em Credit

They're not just for car loans and home mortgages. Now credit unions are making business loans.

Owning Up

To buy or not to buy? That's the hot-button question if you're renting your business location.

Management Buzz 08/03

Evaluating your company's chances of getting on a "best of" list; putting your company under the microscope

On the Job

Is that independent hire insured? If not, then you'd better be.

Under Pressure

Ease tension and get the creative juices up and running again.

Hand in Hand

If you negotiate well, joining forces with a big firm can be the smart way to get your new product to market.

Deals Unplugged

Don't know when to cut your losses and leave the negotiating table? Look for these telltale signs.

Perk Avenue

There are plenty of ways to motivate reps to stay on the path to success, even on a budget.

Marketing Buzz 08/03

Giving out free samples to attract more business

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