Entrepreneur magazine
August 2004

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August 2004

Entrepreneur | August 2004
August 2004
Entrepreneur Magazine

Setting Sale

Is your business anchored down by a stale sales plan? Learn how to navigate the 5 biggest sales challenges facing entrepreneurs today, and get back on course.

Raise Your Voice

A new committee promises to give small businesses a say in accounting standards. But will it help?

Size Matters

Does your product jam a lot of benefits into a small package? Here's how to sell it.

Older Baby Boomers vs. Seniors

Are you making the mistake of lumping older baby boomers with seniors in your marketing campaign?

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The Meet Market

Looking for new business leads? Networking clubs on the Web make it easy.

New Territory

To get new customers, widen your ad campaign.

Learn Your Lines

It takes practice to sell successfully over the phone--and you need a stellar sales pitch to capture customers. We've got 8 steps to help you create one.

Everything in Its Place

Can the art of feng shui help you optimize your business?

Marketing Buzz 08/04

Marketing during slow news times, rich Web content for less and more

Stress Case?

Is the pressure to "get the sale" getting to you? Keep your cool with these stress-busters.

Does Your Estate Plan Need a Disclaimer Provision?

Make sure your family gets what it needs by including a disclaimer provision in your estate plan.

Going Separate Ways

In a lawsuit, you and an employee could be sent down different paths.

Commercial Break

When banks can't give you the funds you need, look to commercial finance companies for help.

Fun Money

Mixing business and pleasure can pay off.

Money Buzz 08/04

Tax code help, community-minded VCs and more

Just "To-Do" It

Having trouble getting organized? Start by getting a grip on your to-do list.

Crisis Mode

Economic crises are trickling down to entrepreneurs. How are they fighting back?

Against the Grain

Forget big marketing budgets--it's time to think outside the (cereal) box.

Big Switch

Walk a mile in your employees' shoes--you could learn a lot.

Out of Sight

Stock options can stay off your balance sheet--for now.

Domains of the Day

A new domain could mean the dawn of a new mobile age.

Get Physical!

Former couch potatoes are jumping on a new trend: interactive video games.

To a Tee

Saucy shirts are a smart--and hot--statement.

Work It!

Score great deals with the best-kept travel secrets around.

Risky Business

Wacky marketing moves put these businesses on the map.

Spacing Out

There's plenty of elbow room in these cargo-friendly minivans.

Payback Time

Mutual funds are paying the price, but will you get your fair share?

Snapshot 08/04

Wayne Samiere, 42, founder of Honolulu Fish Co. in Honolulu

Nobody's Fool?

Health insurance scams target entrepreneurs.

Seller's Market

Selling on eBay can help you grow your business, but is this site the right marketplace for you?

Asking for It

You can't always get what you want, but chances are better if you learn how to ask.

Smart Ideas 08/04

Two jerseys in one, dry-erase erasers and more

I Spy

One franchisee uncovers hidden potential in a private-eye business.

Hungry for More

With four food franchises on his plate, this owner reveals his recipe for success.

Reality Doesn't Bite

The real world has been treating our "real life" entrepreneur well.

No Such Thing as Free Money?

Will your wish for free money be granted? Don't count on it.

New Attitude

Pursesnickety! prepares to soar with a revamped e-commerce site.

Start the Presses

Publishing a magazine may seem like a dream, but these entrepreneurs made it a reality.

Hot Disks 08/04

Do-it-yourself marketing materials, remote support and more

Passing the Buck

Now you can hand off cellular calls to VoIP and save big on roaming and long-distance charges.

Gear 08/04

One-size-fits all adapters and a super smart phone

Growth Spurt

Thanks to the spread of Bluetooth, now your business can be as wireless as you want it to be.

Under Attack?

Think another woman is out to get you? Here's how to watch your back.

Flight of Fancy?

Launching a high-tech product can be a technical and financial challenge. Try these tips to get yours off the ground.

A New Twist

A Chicago couple uses pretzel logic to build a successful business with sweet projections.

Tech Buzz 08/04

DVD burning, digital password storage and more

Resources 08/04

Web sites, organizations, events and more to grow your business

Out in the Cold?

If Wi-Fi "cold spots" are leaving you in the lurch, try these solutions.

Eye to Eye

Sending photos by mobile phone is getting easier.


Looks like the economy is finally growing--and guess what's leading the way?

It Figures 08/04

The cost of phishing, consumer attitudes toward marketing and more

Under Pressure

If an employee feels forced to quit, it could be trouble. Here's how to avoid a "constructive discharge" lawsuit.

Management Buzz 08/04

Hiring ex-employees as consultants, Millenial workers and more

Inexpensive Market Research Methods

You need market research to hit the mark with prospects. But if costly surveys and focus groups aren't in your financial picture, try these creative, budget-friendly ways to get to know your target audience.

Hangin' Tough

How to beef up your negotiating game

Coming of Age

Americans are hitting 50 and finding they're anything but over the hill. These entrepreneurs prove it's never too late to buy a franchise.

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