August 2004
Setting Sale
Is your business anchored down by a stale sales plan? Learn how to navigate the 5 biggest sales challenges facing entrepreneurs today, and get back on course.
Raise Your Voice
A new committee promises to give small businesses a say in accounting standards. But will it help?
Size Matters
Does your product jam a lot of benefits into a small package? Here's how to sell it.
Older Baby Boomers vs. Seniors
Are you making the mistake of lumping older baby boomers with seniors in your marketing campaign?
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The Meet Market
Looking for new business leads? Networking clubs on the Web make it easy.
Learn Your Lines
It takes practice to sell successfully over the phone--and you need a stellar sales pitch to capture customers. We've got 8 steps to help you create one.
Marketing Buzz 08/04
Marketing during slow news times, rich Web content for less and more
Stress Case?
Is the pressure to "get the sale" getting to you? Keep your cool with these stress-busters.
Does Your Estate Plan Need a Disclaimer Provision?
Make sure your family gets what it needs by including a disclaimer provision in your estate plan.
Going Separate Ways
In a lawsuit, you and an employee could be sent down different paths.
Commercial Break
When banks can't give you the funds you need, look to commercial finance companies for help.
Just "To-Do" It
Having trouble getting organized? Start by getting a grip on your to-do list.
Crisis Mode
Economic crises are trickling down to entrepreneurs. How are they fighting back?
Against the Grain
Forget big marketing budgets--it's time to think outside the (cereal) box.
Get Physical!
Former couch potatoes are jumping on a new trend: interactive video games.
Seller's Market
Selling on eBay can help you grow your business, but is this site the right marketplace for you?
Asking for It
You can't always get what you want, but chances are better if you learn how to ask.
Hungry for More
With four food franchises on his plate, this owner reveals his recipe for success.
Reality Doesn't Bite
The real world has been treating our "real life" entrepreneur well.
No Such Thing as Free Money?
Will your wish for free money be granted? Don't count on it.
Start the Presses
Publishing a magazine may seem like a dream, but these entrepreneurs made it a reality.
Passing the Buck
Now you can hand off cellular calls to VoIP and save big on roaming and long-distance charges.
Growth Spurt
Thanks to the spread of Bluetooth, now your business can be as wireless as you want it to be.
Flight of Fancy?
Launching a high-tech product can be a technical and financial challenge. Try these tips to get yours off the ground.
A New Twist
A Chicago couple uses pretzel logic to build a successful business with sweet projections.
Out in the Cold?
If Wi-Fi "cold spots" are leaving you in the lurch, try these solutions.
Under Pressure
If an employee feels forced to quit, it could be trouble. Here's how to avoid a "constructive discharge" lawsuit.
Inexpensive Market Research Methods
You need market research to hit the mark with prospects. But if costly surveys and focus groups aren't in your financial picture, try these creative, budget-friendly ways to get to know your target audience.
Coming of Age
Americans are hitting 50 and finding they're anything but over the hill. These entrepreneurs prove it's never too late to buy a franchise.
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