Entrepreneur Elevator Pitch: Season 3, Episode 8: Your Valuation Is Not Based on Users The investors have a healthy skepticism of bold claims.

By Matthew McCreary

One of the best aspects of a good business pitch is a sense of clarity. If the person pitching isn't confident or doesn't have an obvious purpose, that can set off alarm bells in the minds of potential investors.

This week's Entrepreneur Elevator Pitch introduces a crop of entrepreneurs who run the gamut of business ideas. Every week, the judges demonstrate they will accept an uncertain pitch, if there is the possibility of filling out an unfamiliar space which is not overcrowded.

Related: Entrepreneur Elevator Pitch Season 3 Episode 7: Is There Actually a Business Here?

Sometimes, the best way to get the judges on your side is to be honest and show them you can deliver on your promises. That alone might not be enough to invest, but lying to the judges is a good way to make sure they show you the door.

To find out what happens this week, stream the Entrepreneur Elevator Pitch.

Entrepreneur Elevator Pitch in partnership with Sports 1 Marketing streams Wednesdays on entrepreneur.com. Follow Entrepreneur Elevator Pitch on Facebook, YouTube and IGTV.
Matthew McCreary

Entrepreneur Staff

Associate Editor, Contributed Content

Matthew McCreary is the associate editor for contributed content at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Entrepreneur Elevator Pitch

Will Investors Bite on a Pizza Wallet? Find Out on the Wild Season Finale of 'Elevator Pitch.'

'Elevator Pitch' Meltdown: Watch the Moment That Broke This Entrepreneur's Brain

A Near-Tragedy Spurred This Dad's Invention — Now Worth Millions

A Scary Shopping Experience Inspired This Entrepreneur to Launch Her Own Brand. Now It's Done Over $5 Million In Sales.

Buying / Investing in Business

Former Zillow Execs Target $1.3T Market

Co-ownership is creating big opportunities for entrepreneurs.

Side Hustle

She Quit Her Job at Trader Joe's After Starting a Side Hustle With $800 — Then She and Her Brother Grew the Business to $20 Million

Jaime Holm and Matt Hannula teamed up to build a business in an industry that "didn't exist" yet.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Growing a Business

This Local Bakery Has Lines Out the Door. Here Are the Secrets to Its Success.

Known for its viral flat croissants and innovative desserts, Alexander's Patisserie also excels in hands-on leadership and team culture.

Business News

Microsoft Is Laying Off Over 6,000 Employees, About 3% of Its Workforce. Here's Why.

The company said the cuts will affect all divisions and locations, with a focus on managers.

Business News

Nissan Is Doubling Its Initial Layoff Announcement, Cutting 20,000 Jobs: 'A Wake-Up Call'

The automaker is dealing with slowing sales and a recent failed merger with Honda.