Get All Access for $5/mo

A 'Smart' Belt Automatically Adjusts to Keep Your Pants Up More than just a belt, Belty keeps your pants at the optimal comfort level and serves as a fitness tracker.

By Emily Price

Opinions expressed by Entrepreneur contributors are their own.

Emily Price

LAS VEGAS – This year at the Consumer Electronics Show, one company is going after a whole new space: Your pants.

Looking to disrupt a technology we've used for centuries, Bertrand Duplant of French startup Emiota has created a new "smart belt" that ensures you never get caught with your pants down. Belty has an electric-powered motor in its buckle that senses when you could use a little extra room, or when it needs to tighten up. Useful for more than just eating big meals, the belt keeps your pants at the optimal comfort level whether you're sitting down, standing up or moving around.

Related: 9 New Fitness Gadgets to Help You Get Into Shape This Year

An accompanying app (because of course it has its own app), allows you to set restrictions on how loose or tight the belt can get so you don't unexpectedly end up in an uncomfortable situation.

More than just a support device, Belty also works as a fitness tracker. That means you can leave the FitBit at home and track your steps via giant belt buckle throughout the day.

Sure, an electronic belt might sound like a dream come true, but don't get too excited just yet — Belty is still in prototype form, with no official release date or pricing ready to be announced.

Related: Your Snowboard Is About to Get Smarter

Emily Price

Technology Writer

Emily Price is a tech reporter based in San Francisco, Calif. She specializes in mobile technology, social media, apps, and startups. Her work has appeared in a number of publications including The Wall Street Journal, Reuters, PC World, Macworld, CNN and Mashable.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Leadership

7 Telltale Signs of a Weak Leader

Whether a bully or a people pleaser who can't tell hard truths, poor leadership takes many forms.

Franchise 500 Annual Ranking

50 Franchise CMOs Who Are Changing the Game

Get to know the industry's most influential marketing power players.

Side Hustle

'Hustling Every Day': These Friends Started a Side Hustle With $2,500 Each — It 'Snowballed' to Over $500,000 and Became a Multimillion-Dollar Brand

Paris Emily Nicholson and Saskia Teje Jenkins had a 2020 brainstorm session that led to a lucrative business.

Marketing

5 Critical Mistakes to Avoid When Giving a Presentation

Are you tired of enduring dull presentations? Over the years, I have compiled a list of common presentation mistakes and how to avoid them. Here are my top five tips.

Science & Technology

5 Rule-Bending AI Hacks to Make Your Mornings More Productive and Profitable

By 2025, AI will transform productivity by streamlining workflows and cutting costs. Major companies like Microsoft, Google, and OpenAI are leading the way, advancing AI into "Phase 3," where tools act as digital assistants. Discover 5 AI hacks to boost efficiency and redefine your daily routine.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.