Get All Access for $5/mo

Google Pilots Carpooling Program That Could Challenge Uber Israel-based, Google-owned Waze announced a carpooling app RideWith.

By Catherine Clifford

Opinions expressed by Entrepreneur contributors are their own.

Waze Blog | Uber

If there is any company that can challenge Uber, it's probably Google.

While it's too soon to tell whether Google will go full force against the ridesharing service, the tech giant is piloting a carpooling technology that, if rolled out globally, could be a roadblock to Uber in its quest for world domination.

Called RideWith, the Android-only pilot program of the carpooling app is being rolled out by the Israel-based, Google-owned social traffic app Waze. The pilot program is operating in the heavily trafficked Gush Dan region in Israel, according to a blog post published by Waze today.

Related: 5 Entrepreneurial Lessons From Uber on Its 5-Year Anniversary

The target customer for the RideWith app is neighbors heading the same direction for work. The app is only available in typical rush hours and carpoolers only pay drivers for gas and wear and tear on the car. The app makes a suggestion on what the fare should be based on mileage and the driver and rider decide to either accept or reject the estimate.

Waze is not committing to the program long term just yet.

"We are conducting a small, private beta test in Tel Aviv for a carpool concept. Waze regularly experiments with new ideas in our backyard, and we have nothing specific to announce at this time," said Julie Mossler, Head of Global Communications at Waze, in an emailed statement.

Google bought Waze in June of 2013 for more than $1 billion.

Related: Google to Buy Social Mapping Startup Waze

Catherine Clifford

Senior Entrepreneurship Writer at CNBC

Catherine Clifford is senior entrepreneurship writer at CNBC. She was formerly a senior writer at Entrepreneur.com, the small business reporter at CNNMoney and an assistant in the New York bureau for CNN. Clifford attended Columbia University where she earned a bachelor's degree. She lives in Brooklyn, N.Y. You can follow her on Twitter at @CatClifford.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Starting a Business

He Turned His High School Science Fair Project Into a Product That Solves a $390 Billion Problem: 'This Has Not Been Done Before'

Vasya Tremsin was just 18 years old when he came up with the idea for outdoor fire sensor company Torch Sensors.

Business News

Why Does Taylor Swift Keep Stopping Her Shows Mid-Song? It's Actually a Great Lesson in Leadership.

Taylor Swift has paused nearly half of her shows while on the European leg of her Eras tour, and the reason is something leaders can learn from.

Side Hustle

This Mom Started a Side Hustle on Facebook — Now It Averages $14,000 a Month and She Can 'Work From a Resort in the Maldives'

Heather Freeman was searching for a way to make some extra cash — and her cousin gave her a great idea.

Marketing

Tech Giants Are Leading the Charge in AI Advertising Campaigns, But Here's How Startups Can Still Compete

Learn how global market players are leveraging AI and the opportunities it presents for small and medium businesses (SMBs).

Side Hustle

This 26-Year-Old's Side Hustle That 'Anybody Can Do' Grew to Earn $170,000 a Month. Here's What Happened When I Tested It.

Stephen Alvarez was working at a dental supply company and following his passion for cars on the side — then an Instagram ad changed everything.

Business News

This State Just Banned Small Toiletry Bottles at Hotels

The new law will go into effect on January 1, 2025, for hotels with 50 rooms or more and on January 1, 2026, for all other hotels.