How Changing an App Platform Allowed This Meal-Replacement Startup to Grow
Rosa labs launched in 2013 with a one-person engineering department and off-the-shelf e-commerce apps: one for subscription orders and one for single orders. But then the company's product -- Soylent, the soy-based meal-replacement drink that's huge with techies -- became a hit, and Rosa Labs' convoluted app setup began hindering growth. So cofounder and CTO John Coogan decided to start from scratch. He hired a three-person development team and gave them their first task: Decide which development platform to use to build the company's new, completely customized ordering system.
Chris DeLorenzo
The Fix
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Entrepreneur Editors' Picks
-
'No One Believed' This Black Founder Was the Owner of a Liquor Brand in 2012. He Launched to Great Acclaim — Then Lost It All. Here's How He Made a Multi-Million-Dollar Comeback.
-
Inspired by Elon Musk's Twitter Takeover, Here Are 10 Marketing Tactics That Will Help You Make the Most of Big Changes to Your Company
-
These Brothers Transformed a High School Project Into the Largest Online Soccer Retailer of All Time. Here's What the World Cup Means for Business Now.
-
'I Just Lost All My Life Savings': Michigan Woman Lost $15,000 in Facebook Marketplace Car Scam
-
This Founder Was Dismayed by Food Waste in the Restaurant Industry, So She Started a Zero-Waste Grocery Line That Now Caters Events for Nike
-
Netflix's Secret Club Allows Members to Preview Content Before Anyone Else — But There's a Catch
-
Franchising Could Be the Secret to Reaping the Rewards of a Down Economy. Here Are 5 Reasons Why.
