Millennials Check Their Phones 43 Times a Day. This Is What They're Looking For. (Infographic)

To access that most desirable young and plugged-in demographic, brands need to be more responsible than ever about what they are sharing, when and how often.

learn more about Catherine Clifford

By Catherine Clifford

Opinions expressed by Entrepreneur contributors are their own.

Millennials are a marketers dream: they are always plugged in. They are also a marketer's nightmare: they have seen it all and have no patience.

Across the globe, people between the ages of 18 and 36 check their phone 43 times a day on average, according to a survey of 1,800 millennials conducted by web analytics company SDL. And while those young, plugged-in consumers are largely connecting with brands on social media, they are not impressed by quantity; they want to see specific, targeted, short and sharable content.

Related: Overwhelmed by Email and Social Mentions? This Tool Tames Both.

And here's the other side of the hyper-obsessed smartphone checking culture: Millennials want you to get back in touch with them quickly. There is very little patience in the always-connected world we live in now.

Take a look at the infographic below for more insight into the results of the marketing survey from SDL.

Related: Facebook Shares Social Strategies at First-Ever Small Business Boot Camp

Click to Enlarge+
Millennials Check Their Phones 43 Times a Day. This Is What They're Looking For. (Infographic)

Catherine Clifford

Senior Entrepreneurship Writer at CNBC

Catherine Clifford is senior entrepreneurship writer at CNBC. She was formerly a senior writer at Entrepreneur.com, the small business reporter at CNNMoney and an assistant in the New York bureau for CNN. Clifford attended Columbia University where she earned a bachelor's degree. She lives in Brooklyn, N.Y. You can follow her on Twitter at @CatClifford.

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