New Feature Lets Customers Make Dinner Reservations From Facebook's Mobile Pages

Integration with OpenTable puts reservations at 20,000 restaurants at users' fingertips.

learn more about Benjamin Kabin

By Benjamin Kabin • Aug 12, 2013

Opinions expressed by Entrepreneur contributors are their own.

Let's face it, how often do you search Facebook to find a great restaurant to eat at? If you're like most people, probably not very often -- if ever. The social media company is looking to change that.

Facebook users will soon be able to reserve a spot at tens of thousands of restaurants with the tap of a finger. The social-media site is partnering with reservation service OpenTable to allow users to make restaurant reservations from inside its mobile app.

Similar to its integration with Yelp, the new OpenTable feature will appear as a button on a restaurant's mobile Page right below its address. Users who wish to reserve a table will be given availability options. Once they choose to make a reservation, Facebook automatically fills in the user's name, email address and phone number and sends a confirmation receipt as an email.

OpenTable, which keeps tabs on about 20,000 restaurants in North American, charges them $1 to deliver customers who spend an average of $43. That's not a bad return, and demonstrates Facebook's commitment to bringing functionality into its mobile Pages offering.

That, in turn, could encourage businesses to devote cash resources to promoting posts, purchasing likes for their page and simply engaging customers over Facebook at a higher rate -- something the social network always likes.

Facebook also said today that it will display TV listing information on U.S. primetime TV and movie Pages. This new feature will only be available to iOS users, at least to start.

Related: Not Sure What to Eat? This App Knows What You're Craving

Benjamin Kabin

Journalist

Benjamin Kabin is a Brooklyn-based technology journalist who specializes in security, startups, venture capital and social media.

Related Topics

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change
Business News

Viral Sensation 'Popcorn Guy' Has Earned a Gig at the 2023 Oscars

Jason Grosboll first went viral on TikTok for his theatrical method of buttering popcorn in a Texas movie theater.

Business News

'This Made Me Physically Recoil From My Phone': Lingerie Brand Apologizes For 'Creepy' Ad Referencing Ryan Reynolds and Bras

Online lingerie retailer Harper Wilde is under fire for a bizarre sponsored post it has since pulled from Instagram.

Thought Leaders

5 Small Daily Habits Self-Made Millionaires Use to Grow Their Wealth

We've all seen what self-made millionaires look like on TV, but it's a lot more subtle than that. Brian Tracy researched what small daily habits these successful entrepreneurs adopted on their journey from rags to riches.

Marketing

5 Startup Marketing Moves That Work Even in Uncertain Times

You may not be able to predict the future, but these battle tested marketing moves will help you create opportunities, even in the most trying times.

Business News

The Scam Artist Who Robbed Backstreet Boys and NSYNC Blind. 'Some of the Guys Couldn't Pay Their Car Payment.'

In the 1990s, Lou Pearlman made millions creating the Backstreet Boys and NSYNC. It was all a giant Ponzi scheme.