Get All Access for $5/mo

On Facebook's 10th Birthday, Mark Zuckerberg Reflects on the Long Journey of Creating a Social Media Powerhouse In an exclusive interview with the 'Today' show, Zuckerberg says Facebook remains focused on its next big move.

By Jason Fell

"At launch, we were hoping for 400 or 500 people. Now we're at 100,000 people. So who knows where we're going next."

That's what Mark Zuckerberg told CNBC in a 2004 interview, at age 19, shortly after launching Facebook. It's funny how things change. Fast forward a decade and the social network is now used by 57 percent of all adults and 73 percent of all those ages 12 to 17. It seems like Facebook is more addictive and widely used than ever.

In an exclusive interview this morning with the Today show, Zuckerberg reflected on the long journey of launching a product that changed the way people all over the world interact. (For so much change, it's also funny how some things never change: Zuckerberg wore his signature dark hoodie for the interview.)

"I remember really vividly, you know, having pizza with my friends a day or two after -- I opened up the first version of Facebook at the time I thought, 'You know, someone needs to build a service like this for the world,'" Zuckerberg told the Today show's Savannah Guthrie. "But I just never thought that we'd be the ones to help do it. And I think a lot of what it comes down to is we just cared more."

Related: Why So Many Tech Founders Who Are Jerks Become Insanely Rich and Successful

Make no mistake, though, it hasn't been all smooth sailing for Zuckerberg and his team at Facebook. There have been repeated privacy issues, a rough IPO opening day, issues dealing with the NSA and that nasty rumor about teenagers becoming bored with Facebook and leaving in droves.

"We've just gone through a number of periods where people just didn't believe that we could succeed at what we were trying to do," Zuckerberg said on Today. "I've spent a lot of late nights pacing around my living room with teammates, right, just trying to plot out what our next move can be in order to keep pushing forward on this mission. There's always a next move.

Here is Zuckerberg's interview with Today:

Visit NBCNews.com for breaking news, world news, and news about the economy

Jason Fell

Entrepreneur Staff

VP, Native Content

Jason Fell is the VP of Native Content, managing the Entrepreneur Partner Studio, which creates dynamic and compelling content for our partners. He previously served as Entrepreneur.com's managing editor and as the technology editor prior to that.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

These Companies Offer the Best Work-Life Balance, According to Employees

The ranking is based on Glassdoor ratings and reviews.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Science & Technology

Use This Framework to Successfully Integrate AI Into Your Business Operations

Here's how to ensure both innovation and compliance when using AI in your organization.

Leadership

Why Your AI Strategy Will Fail Without the Right Talent in Place

Using fractional AI experts through specialized platforms allows companies to access top talent cost-effectively, drive innovation and scale agile strategies for growth.

Growing a Business

5 Effective Strategies to Boost Your Business's Online Presence

Boosting your online presence in 2025 is the key to success for businesses looking to grow. Working on your branding and reputation management is important to drive more sales and improve conversion.