Get All Access for $5/mo

Periscope Streams Will Now Autoplay Directly Within Twitter Timelines The update marks a long-expected culmination of Twitter's acquisition of Periscope, and another means by which it's beefing up its content sprawl.

By Geoff Weiss

Opinions expressed by Entrepreneur contributors are their own.

The Twitter ethos is about to become even more visually visceral.

The social network announced today that live-streaming video broadcasts from Periscope -- which Twitter snapped up for a reported $86 million last March before it had even launched -- will now be embedded directly within users' timelines. The update is only available on iOS thus far, but is arriving soon on Android.

Previously, Periscope streams had to be accessed outside of Twitter from links. But today's announcement marks a long-expected culmination of the Periscope acquisition, and yet another means by which Twitter is beefing up its content sprawl -- a 10,000-character limit is also reportedly in the works -- as it struggles to attract new users.

Related: Periscope-Like Live Video Streaming Comes to Everyday Facebook Users

Both live streams and replays of streams (which remain online for up to 24 hours after a broadcast has completed) will now autoplay by default on Twitter feeds, Periscope wrote in a blog post. When a user taps on a video, it will swell to full screen and also display hearts and the comments shared by other viewers in real time. Comments and hearts (Twitter and Periscope's hallmark equivalent of a "like"), however, can only be bestowed within the Periscope app.

Periscope also announced today that it has hosted 100 million broadcasts since its launch last year. And viewership is likely to flourish in coming months as a result of the integration. While Periscope said it had 10 million registered users last August, for instance, Twitter boasts 320 million monthly active users.

Periscope, which was named Apple's app of the year, is relatively nascent but in certain bizarre instances has spawned massive viewership. Just last week, for instance, a broadcast of people trying to figure out how to walk around a puddle in England went viral, garnering more than 70,000 viewers.

Follow Entrepreneur on Twitter to get the latest stories and news.

Related: Why Live-Streaming Video Should Be the Next Battlefront in Your Brand's Social-Media Strategy

Geoff Weiss

Former Staff Writer

Geoff Weiss is a former staff writer at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

I Left the Corporate World to Start a Chicken Coop Business — Here Are 3 Valuable Lessons I Learned Along the Way

Board meetings were traded for barnyards as a thriving new venture hatched.

Side Hustle

'The Work Just Fills My Soul': She Turned Her Creative Side Hustle Into a 6-Figure 'Dream' Business

Kayla Valerio, owner of vivid hair salon Haus of Color, transformed her passion into a lucrative venture.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Branding

ChatGPT is Becoming More Human-Like. Here's How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

AI can be instrumental in building your brand and boosting awareness, but the right approach is critical. A custom GPT delivers tailored collateral based on your ethos, personality and unique positioning factors.

Business News

Is the AI Industry Consolidating? Hugging Face CEO Says More AI Entrepreneurs Are Looking to Be Acquired

Clément Delangue, the CEO of Hugging Face, a $4.5 billion startup, says he gets at least 10 acquisition requests a week and it's "increased quite a lot."

Business News

Apple Reportedly Isn't Paying OpenAI to Use ChatGPT in iPhones

The next big iPhone update brings ChatGPT directly to Apple devices.