Pinterest Gives Mobile Site a Makeover as Smartphone Traffic Booms Pinterest has added features to its mobile website that were previously on its native app and the desktop version of the site.

Opinions expressed by Entrepreneur contributors are their own.

Pinterest unveiled a brand new version of its mobile website Thursday, making features available to mobile browser users that were previously only on its native app and the desktop version of the site.

The update means that users accessing Pinterest from an app like Safari will now have access to pins with added information and personalized suggestions. In the past, those features were available only on the desktop version of the site or in the Android and iOS apps.

Pinterest says its mobile user-base represented 50 percent of its traffic at the beginning of 2013 and grew to 75 percent by the end of the year.

Related: The Guide to Surviving Without Your Smartphone (Infographic)

The new mobile site, which Pinterest describes as a "complete rewrite and redesign," now displays recent boards in the board picker and also includes updates to the board page, sign-up flow. The company says it's now much easier to save pins from its mobile website.

Last month, Pinterest announced an expansion into Indonesia and support for Korean translation. The site is already available in Russian, Turkish, Japanese and several other languages in countries where mobile use accounts for even more traffic.

A better mobile site will mean a better first impression and experience for many users.

Related: A Social Media Makeover in Just 7 Days

Benjamin Kabin

Journalist

Benjamin Kabin is a Brooklyn-based technology journalist who specializes in security, startups, venture capital and social media.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Leadership

Lead From the Top: 5 Core Responsibilities of a CEO

Knowing exactly what the chief executive's role entails is critical for steering a company to success.

Side Hustle

This Couple Started a Side Hustle to Improve a 'Terribly Made' Bathroom Essential. Now the Business Earns More Than $3 Million a Year.

Michael Fine and Lisa Schulner-Fine launched lifestyle brand Quiet Town in 2016 and have been growing it ever since.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

What's Open on Easter Sunday? Costco and Target Will Close, But One Major Retailer Will Be Open. Here's What To Know.

The stock market was closed for Good Friday on April 18. Here's what's closed for Easter Sunday, April 20.

Science & Technology

Your Clients Are Using AI to Replace You — Do These 3 Things Before They Do

Harness these three steps to audit, evolve and future-proof your offer before AI replaces you.

Leadership

Here's What It Takes to Evolve From Hands-On Founder to Strategic CEO

Making the leap from founder to CEO requires more than just growth — it demands a shift in mindset.