Social Media Platform Allows Users to Crowdsource Relationship Advice Can't just let it be? WotWentWrong.com offers assistance for the dumped.
By Michelle Goodman •
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We can work it out: Audrey Melnik founded WotWentWrong.com, a San Francisco-based social media platform where anonymous users can crowdsource relationship advice from strangers or find out why their ex just wasn't that into them.
Nowhere man: After what Melnik thought was a great first date, her potential suitor vanished. She wondered why, but didn't want to stalk him; besides, she says, "you're not necessarily going to get the feedback you want by contacting that person directly." A former IT consultant, Melnik decided to apply online technology to this universal dating dilemma.
Hello, goodbye: Melnik began working on WotWentWrong in July 2011, contracting web developers as needed and bootstrapping the project with her savings. The site launched in January 2012, billed as a service for daters who've been "passively dumped."
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