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Social Media Platform Allows Users to Crowdsource Relationship Advice Can't just let it be? offers assistance for the dumped.

By Michelle Goodman

Opinions expressed by Entrepreneur contributors are their own.

We can work it out: Audrey Melnik founded, a San Francisco-based social media platform where anonymous users can crowdsource relationship advice from strangers or find out why their ex just wasn't that into them.

Nowhere man: After what Melnik thought was a great first date, her potential suitor vanished. She wondered why, but didn't want to stalk him; besides, she says, "you're not necessarily going to get the feedback you want by contacting that person directly." A former IT consultant, Melnik decided to apply online technology to this universal dating dilemma.

Hello, goodbye: Melnik began working on WotWentWrong in July 2011, contracting web developers as needed and bootstrapping the project with her savings. The site launched in January 2012, billed as a service for daters who've been "passively dumped."

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