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Social Media Strategies to Get More Followers and Sell More Products Entrepreneur's VP of Social Media Sana Ali shares tricks and strategies you can use to supercharge your social media efforts and boost your business.

By Sana Ali Edited by Dan Bova

Key Takeaways

  • 00:01: Meet Sana Ali, Entrepreneur Media's VP of Social Media
  • 00:04: Facebook's enduring power as a sales tool
  • 00:06: 2024 trends including "unhinged storytelling"
  • 00:09: Useful digital tools for creators
  • 00:13: Shortform video is king
  • 00:14: Utilizing micro-influencers
  • 00:21: Authenticity matters in content creation
  • 00:28: Measuring results
  • 00:31: Targeting local customers
  • 00:35: Formatting your posts to perform best on each platform
  • 00:37: Expanding your reach to different types of potential customers

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Sana Ali

VP of Social Media Marketing

Sana Ali is the VP of Social Media Marketing at Entrepreneur Media. Previous to working at Entrepreneur, Sana led global social media campaigns, influencer marketing, content creation, and digital sponsorships at MTV, iHeartRadio, BET, and WWE.

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