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The Who, What and How to Survive SXSW 2014 (Infographic) The big event in Austin, Texas, is under way. Here's a quick look at what you need to know and should expect.

By Jason Fell

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

The interactive portion of the annual South by Southwest (SXSW) festival is officially under way today in Austin, Texas. While tech geeks, hungry startups, eagle-eyed investors and celebrities decend on the funky city over the next several days, there are several keys to keep in mind.

No doubt, SXSW has evolved dramatically from the simple music festival that launched in 1987. Today it includes a film festival and interactive event. The interactive portion alone attracts people from all types of industries -- software development, social media, venture capital, marketing, you name it.

And attendees span all types of demographics. In the infographic below, the folks at social branding company Activ8Social try to make sense of the insanity that is SXSW:

Click to Enlarge+
Evolution of SXSW (Infographic)

Jason Fell

VP, Native Content

Jason Fell is the VP of Native Content, managing the Entrepreneur Partner Studio, which creates dynamic and compelling content for our partners. He previously served as Entrepreneur.com's managing editor and as the technology editor prior to that.

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