Yahoo Picks Up Social Diary Startup for a Reported $10 Million
Hungry for a boost to its mobile products, Yahoo has acquired the social journaling app Wander for a reported $10 million.
The terms of the deal were not officially disclosed, but TechCrunch reported that chatter at last night's Crunchies award show shed light on the young startup's price tag.
Related: Make It Stop: Yahoo Reports Coordinated Email Hack
Wander, a 2012 TechStars accelerator graduate, has raised a total of $1.2 million to date. The company's "Days" app allows users to creatively curate photos and gifs into a post that users can share with their followers the following day. Wander's goal is to "make content creation as habitual as content consumption" by encouraging users to share their lives in terms of days instead of moments.
Related: At Yahoo, a $42 Million Change of Heart
Wander's team will join Yahoo's mobile and emerging products division in its New York City offices. The Days app, which launched just nine months ago in May, will continue to function as a standalone product, Wander says on its blog.
Yahoo's most recent purchase is just the latest in a buying spree that has seen the tech giant acquiring more than 20 companies since CEO Marissa Mayer took over in July 2012.
Related: Yelp Listings, Reviews to Be Featured in Yahoo Search Results
Entrepreneur Editors' Picks
-
This Co-Founder Was Kicked Out of Retailers for Pitching a 'Taboo' Beauty Product. Now, Her Multi-Million-Dollar Company Sells It for More Than $20 an Ounce.
-
Have You Ever Obsessed Over 'What If'? According to Scientists, You Don't Actually Know What Would Have Fixed Everything.
-
After He Was Fired From the UFC, This Former Fighter Turned His Passion Into a Thriving Business
-
Most People Don't Know These 2 Things Are Resume Red Flags. A Career Expert Reveals How to Work Around Them.
-
How One Woman Turned Pandemic-Induced Boredom and a Makeshift Garage Art Studio Into a Thriving Franchise
-
Use These 4 Self-Care Rituals for More Resilience and Less Depletion
-
Shark Tank's Barbara Corcoran Wants to Invest in 'Someone Who Probably Needs a Good Shrink Instead of a Business'
